Patrick Delehanty

About

I'm a growth strategist and hands-on eCommerce expert with 15+ years of experience helping DTC and CPG brands scale across Shopify, Amazon, and beyond. Most recently, I served as Director of eCommerce at UCAN, where I led a full platform migration to Shopify Plus, doubled sitewide CVR, and built scalable programs for new customer acquisition, subscriptions, and retention. I thrive in strategy and execution — whether it's optimizing a Shopify funnel, building a retention engine, running site tests, or fixing friction across the customer journey. I'm especially drawn to brands that move fast, challenge conventions, listen to their customers, and focus on delivering real, lasting brand value. Let’s work together to turn high-intent traffic into long-term growth.

Experience

• Director of eCommerce & Growth Strategy · UCAN04-01-2022 – 07-01-2025

  Oversaw DTC, B2B, and Amazon growth strategies for a fast-scaling low-sugar sports nutrition brand Led end-to-end Shopify Plus migration from WooCommerce, including full site redesign, new PDP architecture, checkout optimization, and subscription program implementation Boosted non-sample product conversion rates from 4.5% to 9%+ through continuous CRO testing and UX improvements (VWO, Hotjar, GA4) Increased sample PDP conversion to 20%+ and improved post-sample customer conversion through Rebuy widgets and optimized email flows Generated $1m+ incremental revenue through cross-sells, upsells, bundling strategies, and post-purchase offers Built and launched a scalable new customer sampling program and aligned it with first-time buyer incentives and LTV-focused retention strategy Co-led Amazon storefront and paid strategy, helping refine A+ content, PDPs, and customer review analysis for content enhancements Developed internal reporting workflows in collaboration with data science team to move R&D and product development from intuition-based to customer-feedback-driven Upgraded internal operations and tools: implemented Slack, Gorgias, Ramp, VWO, and process documentation systems for increased efficiency and transparency Championed a culture of ownership, creative testing, and cross-functional collaboration across marketing, operations, and customer service

• Director of Digital Strategy · GrahamSpencer04-01-2021 – 04-01-2022

  Rebuilt and led the digital division of a historically print-forward branding agency, introducing new service lines and digital capabilities Increased client leads and website traffic by 60% YoY through integrated web, SEO, content, and inbound strategies Introduced modern tools (Slack, Harvest, Trello) and Agile-lite workflows to upgrade team communication, time tracking, and project delivery Conducted audits and restructured reporting for legacy clients, many of whom had been with the agency for decades, to better align digital value with spend Designed and executed omnichannel digital strategies for clients across nonprofit, tourism, higher ed, and manufacturing sectors Managed content teams and coordinated with developers and designers to deliver web experiences aligned with business goals Advocated for and helped build a culture of innovation, adaptability, and accountability within a traditionally change-resistant environment Left due to structural limitations around budget flexibility and long-standing client expectations that capped growth potential

• Marketing Manager (formerly Senior SEO) · Marcel Digital10-01-2012 – 04-01-2021

  Promoted from SEO Specialist to Marketing Manager based on thought leadership and consistent performance across major client accounts Grew qualified leads for the agency by 84% YoY through optimized funnel strategy, targeted marketing, and inbound content creation Managed cross-functional teams (SEO, dev, content, analytics, paid media) to deliver unified, data-backed strategies for enterprise and SMB clients Led SEO and content strategy for brands in healthcare, insurance, B2B SaaS, and ecommerce — with an emphasis on driving quality traffic, not just volume Published high-converting blog content that still ranks #1 for core industry keywords and drives inbound conversions years later Recognized as the #1 most-endorsed Moz Oracle worldwide (out of 50k+ members), boosting visibility and credibility for the agency Spearheaded digital campaigns that grew organic traffic 70–100% YoY for clients while improving conversion-focused KPIs Designed brand-level omnichannel strategies for clients like HUB International that led to 33% YoY lead growth and increased engagement Left to take on a broader, more strategic leadership role with P&L and cross-channel ownership

Education

• Elmhurst UniversityBachelor's degree, Marketing
• Rock Valley CollegeAssociate's degree, Marketing

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