Allison Moradi

About

With a robust educational background and extensive experience in customer success and marketing, I hold a Master's Degree in Global Affairs and Management from Thunderbird School of Global Management and a Bachelor's Degree in Global Development Studies from Arizona State University. My professional journey includes impactful roles such as Customer Success Manager III at EasyPost, where I manage client relationships and drive product adoption. At Farmgirl Flowers, I significantly increased conversion rates and revenue through strategic marketing initiatives. As an Account Executive at PandoLogic, I managed high-value relationships and led market research analyses for major clients like Amazon. My tenure at ZipRecruiter saw me scaling business from $700K to $8M by managing advertising agency relationships and creating insightful data visualizations. My diverse skill set and strategic approach have consistently driven growth and customer satisfaction across various industries.

Experience

• Customer Success Manager III · EasyPost04-01-2024

  As a Customer Success Manager III, likely responsible for managing client relationships, ensuring customer satisfaction, and driving product adoption.

• Growth Marketing Manager · Farmgirl Flowers06-01-2023 – 12-01-2023

  Increased conversion rates by 81% for Google Ads in under 2 months, resulting in $1.2M in incremental revenue in Q3 2023. Added $700K in less than 6 weeks by introducing SMS marketing using Attentive. Led a creative team of 5 to develop performance-driven product marketing content. Advised CEO and COO on tactical growth strategies for peak season advertising. Implemented tracking APIs and new software to streamline workflows. Optimized CTV campaigns to increase CTR by 4% in 3 months.

• Account Executive, Operational Client Success Manager - Programmatic Advertising · PandoLogic01-01-2023 – 06-01-2023

  Studied clients' internal processes to match technical workflows and solve down-the-funnel challenges in a surprise and delight loyalty strategy. Communicated cross-functionally with internal and external stakeholders to create a case study on Amazon's success in hiring delivery drivers through PandoLogic. Hosted webinars and product demos for new clients to learn about market research reporting and advertising with conversational AI. Lead CSM managing high-value relationships with consistency and resourcefulness. Managed $40M in advertising spend annually. Lead in-depth market research analyses for Amazon Delivery Service Partners, Amazon Workforce Staffing, FedEx, and Gale Healthcare to better understand target audiences in markets across the U.S. and Canada. Developed processes for research methodologies that became a department standard for PandoLogic's professional services.

• Enterprise Client Success Manager - Agency Vertical · ZipRecruiter09-01-2019 – 08-01-2021

  Managed 12 advertising agency relationships with meticulous attention to detail, resulting in scaling my book of business from $700K to $8M. Collaborated with internal stakeholders to relay successes and issues on technical campaign management for improving product strategy on client engagement. Created data visualizations using Periscope to show campaign performance insights which led to consistently achieving growth goals for high-value relationships.

Education

• Thunderbird School of Global ManagementMasters Degree, Global Affairs and Management
• MOD'SPE ParisStudy Abroad, Fashion Business
• Arizona State UniversityBachelor's Degree, Global Development Studies
• FIDMAssociate's degree, Fashion/Apparel Design

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