Allison Robinson

About

Hi, I’m Allison, a creative brand marketer and entrepreneur passionate about storytelling, digital strategy, and building meaningful connections through branding. With over 4 years of experience in brand marketing and creative development, I specialize in crafting compelling campaigns, managing influencer partnerships, and driving growth through strategic digital marketing. I have a strong background in e-commerce, social media strategy, and performance analysis, helping brands build their presence and engage with their audiences effectively. In addition to my marketing career, I’m the Founder and CEO of Alice 505, a jewelry brand inspired by legacy, love, and identity. Through Alice 505, I’ve developed hands-on expertise in brand storytelling, campaign strategy, and paid advertising across platforms like Pinterest, Instagram, and TikTok. My work with Pinterest even led to a partnership with their Ads team, giving me unique insight into how to leverage the platform’s tools to drive business success. What truly excites me is the intersection of creativity and strategy. Whether it’s launching impactful marketing campaigns, collaborating with cross-functional teams, or helping brands find their voice in a crowded digital space. I’m always open to connecting with like minded professionals, exploring new opportunities, and sharing insights about brand building, marketing strategies, and the ever evolving world of digital media. Let’s connect and inspire each other!

Experience

• Marketing Manager · Alice | 5052024-11-01 –

  Negotiate partnerships with jewelry wholesalers. Develop and execute marketing campaigns. Oversee brand identity and creative direction. Manage customer support and relationships. Optimize website design and e-commerce. Lead social media strategy and content. Manage paid ads on Pinterest, Instagram, and TikTok. Implement influencer marketing campaigns. Analyze sales data to drive growth. Source and manage inventory. Develop brand storytelling and community engagement.

• Marketing Specialist · Alice’s Wonderland2021-05-01 –

  Manage and execute ad campaigns across multiple platforms including Instagram, TikTok, Facebook, Etsy, YouTube, and Pinterest. Create and edit engaging social media content, including product videos and photos, using tools like Canva, CapCut, ProKnockout, and iMovie. Oversee website updates, ensuring design aligns with brand trends and optimized for user experience. Monitor and analyze analytics to track campaign performance, optimize SEO/SEM efforts, and improve engagement. Lead product sales at festivals, processing payments and managing customer transactions. Handle email management, stock orders, and track inventory to ensure smooth operations. Design and implement marketing materials, including business cards, social media posts, and product visuals.

• Account Manager · Outlandish Digital Agency2024-10-01 – 2025-01-01

  Lead the management of TikTok Shop accounts, ensuring high client satisfaction and outstanding performance across campaigns. Develop and execute innovative growth strategies to scale TikTok Shops into top-performing revenue channels, boosting sales and visibility. Oversee daily operations within the Seller Center, optimizing product listings and sales performance. Plan and execute marketing calendars, and craft compelling email/SMS campaigns that drive customer engagement and conversions. Collaborate with media teams to produce high performing TikTok ads, focusing on targeted strategies to drive ROI and brand awareness. Work closely with influencers to design and implement successful influencer marketing campaigns, leveraging UGC and live selling tactics to drive sales and engagement.

• Patient Care Coordinator · Care Net2024-04-01 – 2024-10-01

  Provide nurse triage and offer member services for insurance-related inquiries. Collect and relay lab results and messages for closed offices. Coordinate with on-call doctors via paging and assist with patient care inquiries.

• Benefits Manager · TTEC2023-10-01 – 2024-01-01

  Managed mail-order pharmacy accounts, processed medication refill requests, and handled claims. Negotiated drug prices and managed drug utilization reviews. Assisted with accessing formularies, processing pharmacy claims, and managing drug rebates. Provided members with cost management strategies and medication access solutions. Processed prior authorization requests and supported members with insurance accumulator details.

• Office Manager · Compassionate Care Home Health Service2021-08-01 – 2023-10-01

  Trained new hires and provided ongoing employee development and support. Managed office operations, including scheduling, filing paperwork, and ensuring smooth workflow. Coordinated meetings and maintained communication with patients, vendors, and doctor offices. Processed patient insurance billing, including workman's comp and private pay payments. Handled employee payroll.

• Art Seller · Ridgeland Fine Arts Festival2021-05-01 – 2023-05-01

  Organized and restocked art displays, providing customer service and assisting with sales. Presented and sold art, processed customer orders, and handled transactions at the festival.

Education

• Belhaven UniversityBachelor of Science, Marketing

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