Amanda Caswell

About

With a background in advertising and copywriting from Miami Ad School, this professional has held various creative and leadership roles. They have contributed to major companies such as Jockey International, Walmart, and Nestlé, where they directed creative teams and led content strategy. Their experience extends to scriptwriting for Nickelodeon and creative development at Comedy Central. They also played a significant role at Amazon, overseeing the creative copywriting team. Their educational journey includes training at New York University and Walt Disney University. With a strong track record in creative direction, content production, and copywriting, this individual has made substantial contributions to the marketing and entertainment industry.

Experience

• Creative · Jockey International, Inc.02-29-2024

  Responsible for ideation and execution of creative projects.

• A.I. Prompt Engineer (consultant) · AI Prompt Engineer09-30-2020 – 02-29-2024

  Contributed to the development of AI prompt technology and provided consulting services.

• Content Director, Creative Direction · Walmart06-30-2022 – 01-31-2024

  Led creative direction and content strategy for Walmart's marketing initiatives.

• LEAD Senior Copy Director · Nestlé12-31-2019 – 12-31-2023

  Directed and managed the senior copywriting team at Nestlé.

• Senior Creative Director · Bunim Murray Productions04-30-2019 – 04-30-2022

  Oversaw the creative direction and production of content at Bunim Murray Productions.

• Creative Copy Lead · Amazon01-31-2019 – 12-31-2019

  Led the creative copywriting team and contributed to marketing campaigns at Amazon.

• Script Writer · Nickelodeon12-31-2016 – 12-31-2018

  Responsible for writing scripts for Nickelodeon's productions.

• Senior Copy Lead · The Walt Disney Company11-30-2013 – 11-30-2016

  Led the copywriting team and contributed to marketing and promotional materials at The Walt Disney Company.

• Creative · Comedy Central10-31-2013 – 10-31-2016

  Contributed to the creative development of content at Comedy Central.

Education

• New York University
• Miami Ad SchoolCopywriting, Advertising
• Walt Disney University

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