Amanda Guidi Ribeiro

About

Global Marketing Leader with 15+ years of experience driving brand, product marketing, content and go-to-market strategy across media, consulting and technology industries in LATAM, EMEA, and the US. Proven track record in building scalable marketing frameworks that connect global brand consistency with local market relevance. Combines strategic and creative thinking to craft compelling narratives, launch high-impact programs, and build communities that drive growth and brand equity. Experienced in international marketing for Saas and digital products, brand management, product positioning, and integrated campaigns that scale globally while maintaining cultural relevance.Passionate about creating emotional connections through storytelling, enabling cross-functional collaboration, and shaping marketing systems that scale with purpose. Core Expertise: Product Marketing, Global Marketing expansion, Cross-Functional Team Leadership, Go-to-Market Strategy,Sales Enablement, Storytelling & Messaging , Artificial Intelligence (AI &Agents), Integrated Marketing (content & campaigns), Digital Media & Partnerships, Community Management and Program Management. Languages: English (Fluent) | Portuguese (Native) | Spanish (Working Proficiency) Work Authorization: Citizen of Brazil, Italy, and the United Kingdom (Willing to relocate to the US) LION – LinkedIn Open Networker - +44 0836 552 0444 amandaguide@gmail.com

Experience

• Senior Product Marketing Manager, Global - Salesforce · Salesforce10-01-2023 –

  Responsible for expanding the Salesblazer program globally, including the growth of our global sales community with over 28k members and execution of integrated marketing initiatives across both organic and paid channels.

• Senior Product Marketing Manager, EMEA - Salesforce · Salesforce02-01-2021 – 10-01-2023

  Led EMEA marketing strategy for Sales Cloud, focusing on pipeline generation through integrated campaigns, content strategy, website optimization, sales enablement, and customer advocacy. Achieved 29% YoY pipeline growth and 34% YoY ACV increase.

• Product Marketing Manager, EMEA - Salesforce Quip · Salesforce07-01-2019 – 02-01-2021

  First PMM hired to lead the international GTM strategy for Quip and develop Salesforce CRM + Quip messaging across EMEA. Achieved a 41% YoY increase in pipeline generation and 32% YoY growth in revenue.

• Founder - Blogger · Product Marketing Brasil04-01-2018 – 07-01-2020

  Founded a community of Product Marketing professionals in Brazil, dedicated to sharing global trends and best practices. Engaged through blog posts, meetups, social media, and training sessions.

• Product Marketing Manager, Europe & US - Accenture Cloud Solutions for Consumer Goods · Accenture01-01-2018 – 07-01-2019

  Led product marketing for Accenture Solution for Consumer Goods, focusing on GTM strategy, messaging, and sales enablement. Achieved a 38% YoY increase in lead generation and contributed to winning 3x big deals.

Education

• Cambridge Judge Business SchoolGeneral Management Certification, Business, Management, Marketing, and Related Support Services
• National College of IrelandDiploma in Digital Marketing, Digital Communication and Media/Multimedia
• ESPM Escola Superior de Propaganda e MarketingInnovation - Product Development
• University of OxfordCertificate in, Business Strategies and Digital Marketing
• International Studies Institute of IrelandIntensive English Course, Preparation for Cambridge Test
• ESPM Escola Superior de Propaganda e MarketingBrand management
• Universidade Anhembi MorumbiDegree, Marketing
• Universidade Cruzeiro do Sulpre degree, Advertisement and Public affairs

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