America Anderson

About

Hi! My name is America Anderson, and I am a 22-year-old recent graduate from UNC Greensboro with a degree in Marketing. I have 4 years of experience in social media, working as a Social Media Manager, Creative Strategist, Content Creator, and Influencer Marketing specialist. I’d love to bring my skills and creativity to help elevate your brand’s social media and marketing efforts!

Experience

• Social Media Marketer · Self-employed06-01-2020 – 05-01-2024

  -Freelance work as an influencer on Instagram and TikTok with 13.8K followers across both platforms. -Collaborated with 30+ unique fashion, lifestyle, and beauty companies, including American Eagle, Lulus, Edikted, Dippin Daisy’s, 437, Daniel Wellington, Hydroflask, and Stanley. -Coordinated content creation by taking pictures, interacting with consumers, and directly driving sales. -Managed negotiations, contracts, and deliverables with brand partners, ensuring alignment with personal brand values and maintaining transparency throughout the partnership process.

• Social Video Content Creator · Guardian Baseball07-01-2022 – 10-01-2022

  - Edited pre-filmed videos to post on TikTok and Instagram channels. - Gathered content ideas for the team based on the latest social trends, driving timely and relevant content to boost engagement. -Planned weekly content and posted it on the TikTok Channel. -Produced videos that reached 22k+ views using CapCut, Canva, and IMovie. -Engaged in zoom team meetings to discuss social media marketing ideas

• Social Media Manager · ShopEricaRenee12-01-2022 – 07-01-2023

  -Analyzed emerging trends on social media platforms. -Developed a content calendar and scheduled each post with captions for Instagram resulting in increase audience engagement by 21.2%. -Utilized graphic design tools such as Adobe Photoshop and Canva to create visuals for infographics, images and styling posts for Instagram and website. -Edited videos for TikTok and scheduled posting times each week based on analytics, which improved overall engagement and audience reach by targeting peak follower activity times.

• Video Content Creator · Amo05-01-2024 – 08-01-2024

  -Develop and execute engaging and innovative content for Amo via TikTok. -Achieved over 5.4 million views within the initial 15 videos created, demonstrating an understanding of audience preferences and trends. -Coordinate closely with the marketing specialist on a daily basis, exchanging ideas and strategizing to ensure content aligns with brand objectives while resonating with target demographics. -Experiment with diverse content formats (e.g., trends, vlogs, and storytelling) to identify what resonates best with the target audience and drives engagement.

• Social Media Manager · Lueberry SuperSnacks03-01-2025 – 07-01-2025

  • Established and maintained NIL partnerships with student-athletes across multiple colleges, driving brand visibility and athlete engagement. • Produced content end-to-end, from brainstorming to filming, editing, and scheduling. • Managed user-generated content (UGC) deals and led creative development of video concepts to align with brand goals. • Developed and executed strategic social media content calendars informed by performance analytics and audience trends. • Designed marketing graphics and visual assets for social media, campaigns, and athlete collaborations. • Built and launched a brand ambassador program from the ground up for a CPG brand, leading weekly team meetings to align on partnership goals, assigning tasks to ambassadors, and creating engagement initiatives including challenges and giveaways.

Education

• University of North Carolina At GreensboroBachelors Degree, Social Media Marketing

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