Amy Farahay

About

With over a decade of versatile experience in business operations, sales, and marketing, I specialize in optimizing workflows, driving revenue growth, and creating sustainable business models for small businesses across industries. My expertise lies in strategic planning, client relations, and creating scalable systems that position businesses for sustainable growth. Whether managing yoga studios or supporting broader small business operations, I am passionate about aligning operations with a company’s mission to foster success and long-term impact.

Experience

• Small Business Owner · Inspire TM05-01-2018

  At Inspire TM, I empower yoga studios to design and implement transformative Yoga Teacher Training (YTT) programs that meet the highest industry standards while reflecting each studio’s unique style and philosophy. I specialize in developing customizable and pre-made YTT curriculums that exceed Yoga Alliance standards, ensuring comprehensive and high-quality programs aligned with the studio's values and vision. My services include curriculum development, Yoga Alliance support, and marketing resources to elevate a studio’s reputation, attract students, and create sustainable revenue.

• Director Of Office Operations · Holy Cow! Consulting03-01-2019

  Support and guide organizations such as schools, churches, and libraries with conducting leader searches. Increased company sales by 50% within the first 6 months by streamlining processes. Own end-to-end customer experience, including sales, booking appointments, placing orders, collecting payments, and gathering feedback. Create client-specific, custom surveys, monitor completion rates, and compile responses. Sort response data according to client needs and partner with consultants to ensure they have appropriate data to guide decision making.

• Sales / Marketing · GoYoga University07-01-2013 – 05-01-2018

  Expanded GoYoga by creating and orchestrating a sister company to drive revenue. Designed Teacher Training Partnership and exceeded the first year’s sales goal by 100%. Sold the program to studios and program participants through calling warm and cold leads. Managed all aspects of communication and marketing with studio owners from enrollment to completion. Built nationwide partnerships that continue generating income for the company.

• Director of Operations · GoYoga02-01-2012 – 05-01-2018

  Total oversight of company’s 5 studios, including 50-person teaching staff, payroll, and budgeting. Managed the day-to-day operations of the business, which grew from 2 studios to 5. Drove membership sales to best in class with 86% conversion. Marketed membership specials and teacher training programs which increased revenue by $100K. Oversaw studio managers, front desk staff, and teachers, including hiring, placement, and career pathing. Performed strategic planning of instructor schedules based on performance. Established efficient workflow processes, monitored daily productivity, and implemented modifications to improve the overall effectiveness of the business.

• Executive Assistant · Century List Servcies07-01-2004 – 08-01-2008

  Marketing consulting firm. Managed the highest volume account in assigned territory with $2M in sales. Compiled and analyzed sales and marketing reports. Negotiated with outside vendors. Managed the CEO's complex and frequently changing travel arrangements and coordinated the pre-planning of trips to ensure maximum benefit. Managed external contacts for the CEO and kept track of periodic communication needed for priority contacts. Supplied sales and marketing support to a sales force of 20 sales reps.

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