Ana Sofía Barrios Mejía

About

Paid media and digital marketing professional with 4+ years managing multi-channel campaigns for global brands. Currently at Publicis Media International (París), overseeing integrated media plans across digital, social, display, and OOH channels for luxury and pharma clients. Strong background in campaign performance analysis, bid optimization, budget management, and data-driven decision making. Previously at Globant (B2B tech, LATAM) managing brand campaigns and analytics. Fluent in English, Spanish, and French. Available for fractional and project-based engagements.

Experience

• Associate Producer · Sweet Fish2022-01-01 – 2024-11-01
• Marketing Analyst · Globant2023-08-01 – 2024-09-01
• Trainee · Globant2023-01-01 – 2023-07-01
• Relaciones públicas · Grupo de Proyección Gerencial2020-07-01 – 2023-12-01
• Customer Service/ Sales · Teleperformance2020-10-01 – 2021-01-01
• International Account Executive · Publicis Media07-01-2025

  – Managing campaigns across digital (social, display, including Amazon), (D)OOH, and paid channels for global luxury and pharma brands (Longchamp, Pierre Fabre). – Translated campaign data into actionable insights and performance reports — supporting strategic planning and client communications. – Collaborated across strategy, activation, and client teams in a fast-paced, multi- market agency environment. – Analyzed performance across Owned, Earned, Shared & Paid channels to optimize spend and improve campaign outcomes. – Managed media budgets, forecasts, and invoicing — ensuring accuracy and alignment with campaign objectives.

Education

• AudenciaMaster of Science - MS, Digital Business & Data Management
• Universidad EAFITNegocios Internacionales, Marketing

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