Marion Tas Echevarria

About

With a robust educational foundation in Business Administration and Marketing from UADE and EUDE Business School, I have deepen my expertise in digital marketing and business management. My career began as a Process Specialist at PWC, where I focused on enhancing business processes. I then transitioned to a Digital Planner role at Twiiti Agency contributing to strategic campaign planning and working closely with B2C clients from the hospitality and FMCG industries. As a Freelance Account Manager and Content Creator, I strengthened client relationships and optimized content strategies with leading clients such as LG. At Adglow, I directed large-scale social media campaigns for Johnson & Johnson, introducing project management tools such as Asana to improve team efficiency. Currently, as a Digital Marketing Planner at Malt, I lead digital campaigns, achieving significant reductions in Customer Acquisition Cost and increasing project volume. My role involves multi-country project launches and presenting insights to C-suite stakeholders, driving continuous improvement across Spain and Germany.

Experience

• Digital Marketing Planner · Malt06-01-2022 – 08-01-2024

  Led the planning and execution of digital campaigns for B2B client acquisition, achieving a 35% reduction in Customer Acquisition Cost (CAC) year-over-year and driving a 22% annual increase in project volume for the Spanish market. Projected and allocated quarterly campaign budgets, consistently meeting and exceeding key KPIs. Analyzed conversion funnel data, identifying drop-off points and recommending optimization strategies to enhance performance. Led multi-country project launches, coordinating with teams across content, field marketing, branding, web development, and data to ensure successful execution. Presented detailed reports to C-suite stakeholders, showcasing KPI performance, trends, and actionable insights for continuous improvement across Spain and Germany.

• Paid Social Media Specialist Adglow for@IPG MediaBrands · Adglow07-01-2021 – 07-01-2022

  Directed large-budget advertising campaigns on Meta, TikTok, and Snapchat for Johnson & Johnson across Southern Europe and France, optimizing performance metrics through data-driven strategies. Introduced and implemented project management tools (Asana, Notion) to enhance team efficiency and proactively manage deadlines. Acted as the primary liaison between clients and vendors, leading meetings to discuss project updates, statuses, and reporting, ensuring alignment and timely delivery. Developed and led training sessions on Paid Social innovations, educating Brand Managers and stakeholders on new tools and trends. Managed a junior team member, overseeing task execution, performance, and technical development.

• Account Manager and Content Creator · Freelance01-01-2020 – 07-01-2022

  Managed and strengthened client relationships, ensuring the delivery of marketing projects that met their objectives and expectations. Coordinated with internal teams to develop creative and effective content that boosted brand presence on social media, blogs, and digital campaigns. Brought a strategic vision to maximize engagement and conversion by adapting content tone and style to each channel, and analyzed performance to enhance communication strategy and client loyalty.

• Digital Planner · twiiti.com05-01-2019 – 04-01-2020

  Worked as a Digital Planner, likely contributing to the planning and execution of digital marketing strategies, coordinating with various teams to ensure successful campaign delivery.

• Process Specialist · PWC05-01-2018 – 04-01-2019

  Served as a Process Specialist, likely focusing on analyzing and improving business processes to enhance efficiency and effectiveness within the organization.

Education

• EUDE Business SchoolMaster's Degree, Marketing Digital
• UADEBachelor of Business Administration - BBA, Business Administration and Management, General
• St.Edward's UniversityIntercambio, Business
• Burr and Burton AcademySenior Year, Diploma
• UADELicentiate degree, Business Management
• UADELicenciatura, Business Management
• EUDE Business SchoolDigital Marketing Master

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