Andrea Nino Yrenze

About

UX/UI Designer with a background in psychology passionate about using creativity and business objectives to create exceptional user experiences.

Experience

• UX/UI Designer · dojj12-01-2023

  -Lead an agile team of five in redesigning a B2C SaaS, AI-powered task management platform, conducting user testing, wireframe design, and prototype creation to deliver a refined user experience. -Implement project management practices, ensuring timely deliverables and fostering transparent communication among team members and stakeholders for aligned decision-making and progress tracking. -Enhance the current product by redesigning interface elements, optimizing user flows, refining visual aesthetics, and redesigning key areas of the site screen to improve usability, information architecture, and alignment with user needs. -Identify design gaps and inconsistencies by analyzing previous design and implementing design strategies to enhance the user experience across all screens in the platform. -Ensure compliance with WCAG AA accessibility requirements while adhering to established style guides, guaranteeing an inclusive and consistent user experience across all design elements. -Consider user feedback collected from unmoderated user testing to refine and improve interface designs.

• Web and Graphic Designer · Anvalang Home Services10-01-2019 – 01-01-2024

  -Design visually appealing and engaging website for a B2C company specializing in handyman and home services. -Prioritize user-friendly and intuitive visuals that enhance the website experience, ensuring seamless navigation and a faster service booking process. -Develop and maintain consistent brand identities across web and mobile to ensure a cohesive and recognizable visual presence. -Skillfully translate brand guidelines into compelling designs that reinforce brand messaging, resonate with the target audience, and boost user adoption. -Create web graphics, social media assets, and print materials such as brochures, posters, business cards, and company t-shirts. -Possess a strong understanding of SEO best practices within the Wix environment to meet business needs and increase direct website traffic.

• UX/UI Designer · Landa Club07-01-2023 – 12-01-2023

  -Collaborate effectively with a team of five UX designers to enhance and redesign a B2C SaaS desktop platform to guarantee increased usability and promote user engagement. -Participate with confidence in iterative design sessions, employing industry best practices to craft user-centered products that surpass client objectives and expectations. -Efficiently organize and prepare screens and Figma files for the project, significantly streamlining the design process for the entire team and ensuring seamless collaboration and productivity. -Provide guidance and direction to the design team, with the aim of maintaining project momentum and meeting quality standards for high-fidelity screens. -Create cohesive, user-centric information architecture as a primary objective, systematically structuring content for seamless navigation and incorporating content in high-fidelity screens. -Promote platform consistency and accessibility by upholding design systems, such as standardized components, typography, and color palette, to maintain visual uniformity across the platform by adhering to the style guide. -Lead collaborative efforts with cross-functional teams, including user researchers, by orchestrating regular working sessions and design sprints and employing UX/UI principles, facilitating ideation, prototyping, and iteration processes. -Continuously enhance project effectiveness and user experience by building upon the work of previous phase teams, implementing improvements and optimizations.

• UX/UI Designer · Akoya Travel11-01-2022 – 07-01-2023

  -Play an active role in the creation of a responsive B2C AI-powered website, enabling effortless traveler interaction and customization while collaborating to resolve user pain points in adherence to industry best practices. -Empower users to personalize profiles with unique travel preferences and enable AKOYA's AI to curate tailored travel choices and destinations, fostering a user-centric experience tailored to individual needs. -Ignite inspiration among our users with the creation of an algorithm, engineered to transform complex planning into a one-click simplicity, and align this innovative solution with our strategic goals, fostering a goal-driven user experience. -Utilize user stories to develop comprehensive user flows, ensuring alignment with project objectives, while proficiently crafting wireframes in Figma to efficiently translate concepts into visual representations. -Consistently meet project milestones and deadlines, ensuring the submission of high-quality deliverables on time. -Analyze the competitive landscape to identify market opportunities, integrating research findings into the project to develop solutions that capitalize on these opportunities, securing a competitive edge for the company. -Generate an interactive prototype to demonstrate and validate design concepts, enhancing the user experience and facilitating stakeholder feedback.

Education

• Augsburg UniversityBachelor's degree, Psychology

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