Andrew Perabeau

About

With a robust educational background that includes a Professional Certificate in Digital Marketing and Product Management from Kellogg Executive Education, a Summer Programme in Creative Writing from the University of Oxford, and a Bachelor of Science with a triple major from Olivet Nazarene University, this accomplished professional has a diverse skill set. Currently serving as the Director of Digital Marketing at 989Group, they lead strategies with a $1M+ budget, oversee media buying and reporting, and have significantly reduced CPL for clients. Their experience spans roles such as Marketing Specialist at 989Group, Producer & Strategist at À La Carte Media Consulting, Graphic Designer at Olivet Nazarene University, and Lead Designer at College Church of the Nazarene University Avenue. Their expertise includes digital marketing, creative direction, web accessibility, and leveraging AI for optimization.

Experience

• Director of Digital Marketing · 989Group08-01-2022

  Lead digital marketing strategy with $1M+ budget. Oversee media buying and reporting team. Facilitated +50% drop in CPL for higher ed client by introducing attribution tracking and optimization. Serve as Web Accessibility Manager on 400+ page web build. Assist creative direction for print, digital and video projects. Consult with clients on B2B and B2C projects across platforms and mediums. Leverage AI to enhance optimization and for quick content creation.

• Marketing Specialist · 989Group06-01-2020 – 08-01-2022

  As a Marketing Specialist, likely contributed to the development and execution of marketing campaigns, analyzed market trends, and supported the digital marketing efforts.

• Producer & Strategist · À La Carte Media Consulting10-01-2023

  Creative production - graphic design and video editing. Iterate based on client needs and A/B testing.

• Graphic Designer · Olivet Nazarene University05-01-2018 – 06-01-2020

  As a Graphic Designer, likely responsible for creating visual content for various media, collaborating with other departments to ensure brand consistency, and supporting marketing initiatives.

• Lead Designer · College Church of the Nazarene University Avenue08-01-2017 – 06-01-2019

  Institutional rebranding, complete website build, video campaigns, print pieces, brand standards, $3M capital campaign.

Education

• Kellogg Executive EducationProfessional Certificate in Digital Marketing
• University of OxfordSummer Programme, Creative Writing
• Olivet Nazarene UniversityBachelor of Science, Triple Major in Mathematics, Actuarial Science, Economics/Finance | Marketing minor
• Kellogg Executive EducationProfessional Certificate in Product Management
• Northside College Preparatory High School

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