Andy Ranson

About

Andrew Ranson is a seasoned channel-and-partnership executive with over two decades of experience helping tech and SaaS organisations build, scale, and monetise partner ecosystems across the UK, Europe, North America, and APAC. As Managing Director at K1 Channel Consulting, he specialises in helping firms turn sign-ups into selling partners by diagnosing motivation, aligning incentives, structuring enablement, and scaling partner-driven growth. With a track record of building partnership pipelines in excess of £100 m and generating over £20 m in partner revenue, Andrew’s “do it with / do it for” model brings together strategic design and operational execution. Whether you're launching your first partner programme or re-architecting an existing channel network, his hands-on approach bridges the gap between strategy and measurable results. Accelerate Direct Customer Acquisition Via Partnerships www.k1channelconsulting.com andy@k1channelconsulting.com

Education

• Association of Strategic AlliancesAlliances Management
• MicrosoftMicrosoft Services Sales Academy, Channel Sales and Digital Marketing
• MicrosoftBig Data, Cloud Machine Learning
• IBMPerformance Management
• IBMIBM Global Sales School
• Halo BIExecutive Analytics, Big Data and Data Warehousing
• ChannelAssociate's degree, Channel Life

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