Ansa Edim

About

Director-level growth and brand strategist with experience leading executive planning and global brand transformation across nonprofit and SaaS environments. Founder/Principal Strategist at Mythos Advisory, advising executives and founders on growth strategy, organizational alignment, positioning, and operating effectiveness. Track record improving lifecycle and audience performance (20M+ member database), increasing engagement by 30%, and accelerating reporting turnaround by 60%.

Experience

• Founder & Principal Strategist · Mythos Advisory2017

  Mythos Advisory | 2017 - Present Advise executives and founders on growth strategy, organizational alignment, positioning, and operating effectiveness. Develop strategic roadmaps to help clients navigate scale, rebrands, restructures, and stalled growth. Support leadership teams in clarifying priorities, decision-making, and execution cadence.

• Founder & Principal Strategist · MoveOn Political Action Committee2024

  MoveOn Political Action Committee | 2024 - Present Led growth and audience strategy across a 20M+ member database, optimizing lifecycle performance across email, mobile, web, and retention channels. Redesigned segmentation and A/B testing framework, increasing click-through performance by 20%+ and reducing list fatigue. Built KPI dashboards and executive reporting systems, cutting reporting turnaround time by 60% and improving leadership visibility. Coordinated cross-functional planning across fundraising, advocacy, and member experience to align execution with organizational priorities. Washington, DC / Remote

• Director of Marketing Strategy & Chief of Staff to the CMO · Bonterra Tech2022 – 2023

  Bonterra Tech | 2022 - 2023 Served as strategic operator to the CMO in a multi-brand SaaS environment, aligning 6+ business functions around priorities, planning, and execution. Led quarterly business planning and executive communications across 13 global markets. Drove cross-functional alignment on marketing, brand, and go-to-market priorities to improve coordination and decision-making.

• VP, Staff Engagement & Global Brand Strategy Lead · Change.org2018 – 2021

  Change.org | 2018 - 2021 Led global brand transformation across 22 international markets, aligning messaging, stakeholder priorities, and rollout execution. Increased engagement by 30% through audience-centered storytelling, channel strategy, and strategic communications. Partnered with regional teams to adapt the global strategy for local market needs and adoption.

• Brand Marketing Manager · 2U2015 – 2016

  2U | 2015 - 2016 Led funnel optimization, segmentation, and conversion initiatives to improve enrollment performance.

• Managing Director, Brand & Digital Strategy · MoveOn Political Action Committee2024

  MoveOn Political Action Committee | 2024 - Present Led growth and audience strategy across a 20M+ member database, optimizing lifecycle performance across email, mobile, web, and retention channels. Redesigned segmentation and A/B testing framework, increasing click-through performance by 20%+ and reducing list fatigue. Built KPI dashboards and executive reporting systems, cutting reporting turnaround time by 60% and improving leadership visibility. Coordinated cross-functional planning across fundraising, advocacy, and member experience to align execution with organizational priorities.

Education

• University of MarylandMBA, Marketing Strategy
• James Madison UniversityBA, Corporate Communications & Advertising

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