Antwiwa Sobukwe-Whyte

About

Market Research Director with more than 18 years of experience leading end-to-end market research initiatives for top consumer brands and political campaigns. Expert in managing complex quantitative and qualitative studies—from study design and vendor bidding to fieldwork coordination and final delivery—while aligning insights with strategic marketing goals, controlling budgets, and driving high-impact multi-method projects through meticulous planning and cross-functional collaboration.

Experience

• Project Director · Burson, formerly Benenson Strategy Group10-01-2014

  Project Planning & Management Develop and maintain project timelines. Define scope, deliverables, and resource needs for each research project. Oversee multiple projects simultaneously while ensuring efficient prioritization. Oversee logistics for Quantitative Studies (mail, landline, text, and email surveys), as well as Qualitative Studies (focus groups and in-depth, one-on-one interview projects). Communication & Team Collaboration Communicate clearly with internal teams and external vendors to align expectations and ensure quality. Present project updates and resolve issues in a timely, professional manner. Manage vendor relationships with data sampling companies, quantitative opinion research, and focus group facilities. Execution & Delivery Provide demographic and geographic analyses of target audiences to determine research feasibility. Coordinate data collection and fieldwork. Ensure adherence to research methodology, sampling plan, and quality control procedures. Monitor project progress and troubleshoot any issues that arise during fielding. Project Planning & Management Designed and used effective research methodologies, sampling techniques, and sample group selection. Planned, developed, and implemented research strategies and objectives. Gathered environmental, market, consumer, competitor, and product / service data. Analyzed and prepared reports to summarize research methodology and findings / recommendations. Tested product / service using validated testing techniques and measurement instruments. Established and maintained research database. Guaranteed customer satisfaction and ensured that the customer understood how to interpret the data.

• Project Director · TRC Holdings07-01-2007 – 09-30-2009

  Project Planning & Management Designed and used effective research methodologies, sampling techniques, and sample group selection. Planned, developed, and implemented research strategies and objectives. Gathered environmental, market, consumer, competitor, and product / service data. Analyzed and prepared reports to summarize research methodology and findings / recommendations. Tested product / service using validated testing techniques and measurement instruments. Established and maintained research database. Guaranteed customer satisfaction and ensured that the customer understood how to interpret the data.

• Project Director · TRC Holdings10-01-2010 – 10-31-2014

  Project Planning & Management Designed and used effective research methodologies, sampling techniques, and sample group selection. Planned, developed, and implemented research strategies and objectives. Gathered environmental, market, consumer, competitor, and product / service data. Analyzed and prepared reports to summarize research methodology and findings / recommendations. Tested product / service using validated testing techniques and measurement instruments. Established and maintained research database. Guaranteed customer satisfaction and ensured that the customer understood how to interpret the data.

• Marketing Representative · Paper and Ribbon Supply Company01-01-2007 – 07-01-2007

  Implemented monthly sales promotions. Identified and contacted prospective customers. Aided in the Customer Service Department.

Education

• Philadelphia UniversityBA, Science in Marketing (Minor, Psychology)

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