Jonathan David

About

With over 5 years of experience in the large agency and startup space, I have developed a data-driven approach to project management and digital marketing. I have coordinated social media campaigns managing $9.6M, collaborated with international teams, and thrive in fast-paced situations. At Kantar, I led custom marketing research projects for strategic clients such as Amazon, Samsung, New York Times, and Buzzfeed, delivering insights and recommendations based on survey results, normative benchmarks, and prior market research. I designed and executed surveys, wrote reports, and presented findings to client leads, impacting their marketing strategies and consumer engagement.

Experience

• Senior Associate Consultant, Marketing Research · Kantar11-01-2021 – 07-01-2023

  Wrote custom reports for key strategic clients (Amazon, Samsung, New York Times, Buzzfeed, and more) detailing creative, media, and overall insights formulated based on survey results, normative benchmarks, and prior market research to impact key consumers' marketing strategies Design surveys, launch and manage projects from start to finish, and deliver secondary research and recommendations *Presented findings and research to client leads with thorough question and answer sessions while detailing methodology and analysis. *Created and executed surveys through A/B testing to gather consumer insights, target demographics, measure KPIs and make data driven decisions. *Managed 10-20 ad campaigns simultaneously across Tech, Retail, Electronics, Entertainment, and Pharmaceuticals Show less

• Marketing Analyst · Havas Media Group03-01-2020 – 11-01-2021

  Researched industry trends, reviewing social media and online sources to enhance campaign deliverables while utilizing information from media planners to deploy paid programming and marketing initiatives. Implemented marketing plans based on media schematics, leveraging Tableau and Excel to monitor KPIs, metrics, and other performance objectives and present industry updates and market trends. Created and monitored social and programmatic marketing and digital advertising campaigns across Google/Youtube, Facebook/Instagram, Pinterest, and Twitter platforms through collaboration with the strategy team, gaining insight into client needs to produce business intelligence, optimizing advertising strategies, and reporting progress.

• Communications Coordinator, The Americas · The Intern Group11-01-2017 – 11-01-2019

  Oversaw marketing initiatives and research for seven program destinations serving participants from over 30 countries, including two destination launches in Los Angeles and Santiago, Chile. Developed new promotional material to entice potential partner companies while creating formalized training documentation to streamline the onboarding process for internship and employers. Performed statistical, qualitative, and quantitative analyses leveraging Excel to optimize participant experience, process bottlenecks, and gather forum feedback to implement best practices and address common problems. Solidified customer experience via social media, assisted in focus groups and interviews, and communicated with participants to foster conversation and dialogue while preparing students for trips.

• International Education Intern · World Learning01-01-2017 – 01-01-2017

  Coordinated exchange opportunities for Mexican and Caribbean high school students coming to the U.S. to present their social action projects at the U.S. State Department. and implement them in their home country. Served as a main point of contact between U.S. State Department officials, partner organizations, and program participants.

• Community Development Manager · PraTech Group01-01-2015 – 01-01-2015

  Managed the firm's brand by creating articles, blogs, and social media posts while conducting online and in-person research to identify community development opportunities which were then presented to the leadership team. Optimized media strategy, market research, and content creation using Google Analytics resulting in a 15% increase in website traffic within two months of implementation for an in-country startup.

Education

• Rutgers Graduate School of EducationMaster of Education (M.Ed.)
• Rutgers, The State University of New Jersey-New BrunswickBachelors Degree, Economics and History
• Westfield Senior High School

Similar talent on Pangea

Saji K.Product Marketer Specializing in Market and Competitive ResearchBoston, MABabi O.Marketing / Comms Manager | Content, Product, & Brand Strategist | Proven Lead Generation + Growth | Ex-McKinsey, Ralph LaurenZZahra Z.AI-Driven Marketing Consultant | Brand Launch, Influencer & Growth Strategy | Web, Content, Ads, AnalyticsAlejandra R.CEO Specializing in Data-Driven MarketingBogotá, Bogota