Anushka Ganu

About

Product-focused UX Designer with 3+ years of experience in visual communication and conversion strategy, specializing in clarity-driven digital systems for startups and growing businesses. Leads end-to-end UX redesigns, user research, and scalable UI/design systems using tools including Figma, Adobe Creative Suite, and basic HTML/CSS, with hands-on experience optimizing e-commerce checkout flows and building operational dashboards.

Experience

• UX Designer · Bell Circle Marketing2022

  Led end-to-end UX redesigns, improving information architecture and user flow clarity. Optimized e-commerce checkout systems, integrating WhatsApp-based communication to align with user behavior. Streamlined pricing, delivery, returns, and order tracking to reduce friction and confusion. Conducted user research and stakeholder interviews to identify usability gaps and business constraints. Built scalable Figma component systems to support consistency and developer handoff. Aligned UX decisions with business goals to improve engagement and conversion clarity. User Research, Information Architecture, Wireframing & Prototyping, Usability Testing, Inclusive Design, A/B testing, UI & Design Systems, Interaction Design, Developer Handoff and knowledge of AI systems. Tools: Figma, Adobe Creative Suite, Github, Framer, Storybook and HTML/CSS Basics

Education

• School of the Art Institute of ChicagoBachelor’s Degree, Visual Communication Design

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