Arden Ledezma

About

Social media coordinator and content creator with 4+ years of experience managing content calendars, campaigns, and community engagement. Skilled in short-form video, photography, and copywriting, with experience growing brands and collaborating with national companies.

Experience

• Social Media Manager · Grupo IAM09-01-2021 – 12-01-2022

  • Managed social media accounts for 5 accounts, managed and planned content calendar and scheduled content. • Analyzed social media data to track engagement, reach, and made recommendations for optimization • Developed social media strategies that aligned with clients' business objectives, resulting in increased brand awareness

• Social Media Manager · Olive Marketing10-01-2023

  • Manage two key accounts, overseeing all aspects of social media content planning, creation, editing, and scheduling. • Copywriting and caption writing. • Content planning and strategy development and trend analysis and staying updated with industry trends. • Regular client communication to present and align on social media content calendars and strategies. • Lead content creation role with ideas and creation, contributing to lifestyle content production including photography, videography, and editing for other accounts besides my own. • Proficient in traditional marketing efforts, involved in conceptualizing and coordinating commercials, including talent acquisition and production planning. • Demonstrated ability to generate innovative content ideas and contribute to impactful marketing campaigns.

Education

• South Texas CollegeBachelor Degree, Organizational Leadership

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