Armel Mbah

About

I've been running and managing my own ecommerce apparel store/brand for several years now. I've spent tens of thousands of dollars across virtually every major paid social ads platform, from Pinterest to TikTok. I also have experience doing project management for ecommerce lifestyle brands so I understand brand growth from both sides of the aisle. I also create all the designs and copy for my brand as well. Outside of work, I enjoy working out and getting caught up on quality TV and movies.

Experience

• E-Commerce Entrepreneur · Wear Wulf12-01-2017

  Ownership and management of my own Shopify e-commerce apparel website: https://wearwulfit.com. • Generated over $45,000 in store revenue from a starting marketing budget of $0 as the sole employee • Creation and management of campaigns through paid social media ad platforms; such as Facebook Business & Ads Manager (with a focus on Instagram), Google Ads, Reddit Ads and TikTok Ads • Analysis of campaign key metrics for efficient ad optimization • Utilization of non-paid social media engagement as well

• Junior Project Manager · One Rockwell04-01-2022 – 09-01-2022

  Full-service agency delivering digital experiences for fashion, beauty, and lifestyle brands through Shopify Plus. • Management and organizing of day-to-day client communication via cloud-based work management platform "monday.com", as well as weekly client meetings in which the status of ongoing and future client projects were discussed • Monitoring and updating of client projects via the project management and issue tracking software "Jira" • Quality assurance testing of ongoing or completed client projects • Deployment of completed client projects through collaboration with the internal One Rockwell development team • Participation in daily, internal Agile meetings with the project management and development teams in which specific project impediments are addressed • Client email marketing building and distribution via Salesforce

• Ads Specialist · LOKI11-01-2019 – 03-01-2020

  Social media platform with the content-style of TikTok, but without the typical "like" system • Setup and management of the Instagram/Facebook Ads campaigns • Creation of video and picture ads utilized in ad campaigns • Market research used to identify the strongest target audiences for initial advertising efforts, both paid and non-paid

• STEMulate® Change Project Specialist/Public Ally · FAME Inc/Public Allies10-01-2016 – 07-01-2017

  • Management of program data of over 12 sites. Involves collection and recording of demographic data as well as evaluations totaling over 200 students • Analyzing feedback from sites, collecting pertinent details needed for overall program improvement (12 sites) • Management of 'STEMulate Change' twitter account. Routine updates, as well as social media coverage during culmination events once a month • Creation of over 12 project packs pertaining to various STEM icons for use during STEMulate Change sessions • Participated in various leadership development trainings, including: Networking, Media Literacy, Collaboration, Continuous Learning, among others • Data Lead for Colonial Team Service Project: Compiled Data into an excel workbook from surveys administered to child care providers in the colonial area of Wilmington

Similar talent on Pangea

Joshua J.Expert in Digital Marketing & E-CommerceLos Angeles, CADerrick A.Project Management and Growth Marketing SpecialistRemote, OR 97458Yasir H.marketing & creative | helped generate 35M+ views | Worked w/ $25M+ BrandsChicago, ILAlyssa S.Growth Marketing Professional | Expert In Customer Acquisition and RententionColumbus, OH