Ashley Cody

About

With a Bachelor's degree in Financial Management and Business Administration from Salve Regina University and a Master of Business Administration (MBA) from the same institution, this professional has a strong educational background. They have gained extensive experience in various roles, including Social Media Digital Marketing Manager at The Blue Olive, Content Creator in a freelance capacity, Creative Strategist at RoseSkinCo., Marketing Associate at Cher®, and Recruiter at Towerhill Associates. Their roles have involved managing social media platforms, executing marketing strategies, conducting market research, and developing and executing ad campaigns. They have also demonstrated skills in content creation, data analytics, branding, and email marketing. Their proactive approach to content strategy and digital marketing has contributed to increased brand awareness, engagement, and revenue growth.

Experience

• Marketing & Sales Manager · North Crate & Co01-01-2024

  Developed and executed comprehensive sales and marketing strategies to increase revenue and brand awareness. ● Created and managed marketing campaigns across various channels, through robust SEO & SEM strategies, content marketing calendars, and paid advertising. ● Supervised and collaborated with the social media manager to create and execute strategic content plans for organic social media, ensuring alignment with business growth objectives. ● Launched, managed, and analyzed Facebook and Google ad campaigns, generating warm leads, expanding market reach, and driving customer acquisition, foot traffic, and sales growth. ● Conducted market research to identify new market opportunities and trends. ● Launched a successful trade program by conceptualizing and executing a comprehensive promotional strategy, defining key program features, and strategically collaborating with local designers and realtors to drive brand awareness and boost sales. ● Built and maintained strong relationships with clients, ensuring exceptional customer service and satisfaction.

• Creative Strategist · RoseSkin & Co.08-01-2022

  Developed monthly content and editorial blueprints by analyzing Key Performance Indicators (KPIs), resulting in more refined and effective content plans that directly drive traffic and conversions. ● Elevated Instagram and TikTok presence with creative content strategies, generating 250k+ viral video impressions and boosting IG growth by 140k and TikTok by 7k+. ● Collaborated with marketing agency on paid advertising campaigns from ideation to execution successfully driving direct conversion sales as a result of numerous top performing ads. ● Fostered seamless collaboration with multiple departments within the company, ensuring coordinated ensuring coordinated effort in task execution and strategy implementation.

• Marketing Manager · The Blue Olive01-01-2022 – 07-01-2023

  Lead digital marketing strategy through curation of content calendars launching paid advertising, and email newsletter resulting in increased foot traffic to brick and mortar locations. Worked alongside marketing agency on product launch and blog content email campaigns drive website traffic. ● Report on various google analytics projects, identifying website user experience, visitor behaviors and how they impact conversions and retention. ● Conducted market research specific to client's industry and niche, including competitor analysis, keyword research, and trends, to inform content objectives that align with e-commerce strategies. ● Sourced and cultivated strategic partnerships, social engagements, and advertising opportunities that lead to creation of new revenue streams, thereby increasing overall business growth.

• Content Creator · Armani Beauty, Sol de Jergens, Lancôme, etc…2021

  Produced engaging photography and video content for TikTok and Instagram Reels, showcasing products and brand messaging. ● Conducted in-depth market research to identify platform-specific trends, audience preferences, and content hooks, resulting in increased engagement and follower growth. ● Leveraged video editing tools such as Adobe Premiere, Inshot, Capcut etc.. to edit and enhance content ensuring high-quality visuals and storytelling niche to each platform and aligned algorithm. ● Managed content creation projects using project management tools like Monday, Airtable, and Tailwind, optimizing workflow efficiency, meeting deadlines consistently and efficiently collaborating with multiple brand departments and C-suite executives

• Digital Marketing Associate · Cher08-01-2021 – 05-01-2022

  Devised and implemented paid social media marketing campaigns with the aim of enhancing brand recognition and driving lead generation and conversions, resulting in increased visibility and growing customer base. Analyzed data derived from social media and digital campaigns, enabling data-driven strategic decisions and fine-tuning positioning for future campaigns, thereby ensuring more effective and impactful marketing efforts. Contributed to growth of Customer Relationship Management (CRM) systems, particularly HubSpot, by crafting email and text flows, improving communication and customer engagement and experience. ● Oversaw and managed various social media platforms, including LinkedIn, Facebook, Instagram, and TikTok, creating and executing marketing strategies to ensure remarkable 30% monthly growth in social media followers. ● Created and executed SEO/SEM strategy through testing various google ad campaign types and through keyword research, external research, and strategic linking strategies resulting in improved search engine optimization (SEO), higher search rankings, landing page quality and relevance and website traffic. ● Lead and managed paid ad campaigns based on changing business objectives using a/b testing, iterative, copywriting skills, market research, consumer psychology, and target audience research to drive conversions.

Education

• Salve Regina UniversityMaster of Business Administration - MBA
• Salve Regina UniversityBachelor's degree, Financial Managment and Business Administration

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