Avianca Manning

About

Hi, I'm Avianca ~ Avi for short. I’ve always been a social butterfly — and these days, I call myself a professional yapper. I studied Magazine Journalism & Communications in college and loved the thrill of the industry. Now, I specialize in connecting audiences through targeted partnerships and creative brand activations. With my professional experience (and my “time served” as a millennial growing up in the digital age) I empower brands, talent and clients by transforming their online presence. As a social media consultant, I dive deep into brand strategy and optimization, crafting tailored content that resonates with audiences. I handle everything from developing eye-catching visuals and engaging copy to running data-driven campaigns that drive results, establish reach and of course: resonance with your audience. Let’s be real: managing it all can be a grind (or two), but I've got your back!

Experience

• Sr. Influencer Manager · Influencer Guide Management10-01-2025

  Designed and executed end-to-end global influencer marketing strategies across key platforms (TikTok, Instagram, YouTube), resulting in increase in brand awareness year-over-year. Pioneered framework for vetting micro and nano-influencers, expanding the creator network, while maintaining a high standard of brand fit and authenticity. Managed all aspects of influencer campaigns from initial strategy and creator outreach to contract negotiation and final content approval. Conducted deep-dive post-campaign analysis, identifying top-performing content formats and creators to inform future strategy.

• Partnerships Manager · Social4TheWin10-01-2025

  Identify and cultivate strategic partnerships that align with brand goals and values. Conduct market research to identify potential partners and assess the competitive landscape. Build and maintain strong relationships with key stakeholders, both internally and externally. Lead negotiations to secure favorable terms and agreements with partner brands. Collaborate with marketing and creative teams to develop joint marketing campaigns for visibility.

• Social Media Marketing Manager · Sugarplum Social LLC02-01-2023

  Led the strategic planning and execution of full-funnel influencer campaigns across platforms. Managed a diverse roster of creators across lifestyle, beauty, wellness, and fashion verticals. Built and maintained long-term relationships with influencers, talent managers, and brand partners. Utilized platforms like CreatorIQ, AspireIQ, and Sprout Social to streamline workflow, track performance, and support data-informed decision-making.

• Talent Director, Influencers · Jexy Agency08-01-2024 – 11-01-2024

  Spearheaded influencer campaign strategy and execution for top-tier creators and brand clients. Secured high-impact collaborations, sponsorships, and long-term brand relationships. Led market research to identify trends, platform shifts, and emerging opportunities. Coached talent on content performance, brand storytelling, and positioning. Managed multi-channel UGC, whitelisting, and paid amplification strategies.

• Social Media Manager · TB Media08-01-2019 – 08-01-2022

  Built and managed a diverse roster of social media creators in lifestyle, fashion, and wellness. Negotiated high-value brand deals and contracts, ensuring alignment with creator goals. Cultivated relationships with brands and agencies, growing a robust network. Used CRM tools to maintain sales pipeline, track performance, and forecast revenue. Monitored influencer trends, platform changes, and algorithm shifts to keep strategies current.

Education

• The University of Arizona Global CampusMaster of Arts - MA, Organizational Leadership
• The University of Arizona Global CampusBachelor of Arts - BA, Business/Corporate Communications

Similar talent on Pangea

MMaren K.Influencer Marketing Lead | Strategic Partnerships & Program OperationsFelice A.Social Media and Influencer Marketing ManagerPort St. Lucie, FLVictoria L.Creator Success | Expert in Influencer Marketing, Growth, & Data AnalyticsLos Angeles, CADDan R.Head of Influencer + Influencer Talent ManagerToronto, ON