Dan R

About

Marketing professional with a strong background in social media, influencer marketing, and talent management. With experience leading influencer partnerships across TikTok, Instagram, and YouTube, I specialize in connecting brands with creators and developing campaigns that drive engagement and measurable results. I’ve built my career managing influencer programs, negotiating partnerships, and helping talent grow their platforms while aligning with brand goals. Passionate about the evolving creator economy, I enjoy building authentic collaborations that benefit both brands and creators.

Experience

• Senior Talent Manager · Grail05-01-2025

  Manage & Scale Creators: Oversee influencer portfolios and help talent grow their platform presence while securing brand deals. Talent Acquisition: Scout and sign new creators, focusing on emerging and established influencers. Foster Brand Relationships: Build and nurture strong partnerships with brands and agencies to book top talent for campaigns. Strategic Growth: Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster.

• Head of Influencer · Skille07-01-2025

  Lead and scale influencer and creator partnerships across TikTok, YouTube, and Instagram. Own the strategy, execution, and growth of the influencer program. Drive performance through data-backed decisions that ensure program profitability. Identify, recruit, and manage relationships with creators. Collaborate cross-functionally with marketing, content, and brand teams to align influencer efforts with broader goals. Monitor campaign success and continuously optimize based on insights and KPIs. Stay ahead of industry trends and platform updates to keep our influencer approach competitive and innovative.

• Senior E-Commerce Manager · Skille02-01-2024 – 07-01-2025

  Lead digital marketing strategy for multiple clients, with a strong emphasis on influencer marketing and paid media. Oversee execution of end-to-end influencer campaigns including sourcing, briefing, coordination, and performance reporting. Manage and mentor a Digital Marketing Specialist, ensuring high-quality delivery across social and ad campaigns. Strategize, launch, and optimize Facebook Ads including creative development, A/B testing, and performance analysis. Drive social media content creation and community management across platforms like Instagram and TikTok. Use AI tools in daily workflow to streamline content ideation, campaign planning, reporting, and creative optimization. Analyze campaign performance, track KPIs, and lead monthly performance reviews with data-driven insights. Ensure consistent brand voice and visual identity across all digital channels and client touchpoints.

• Ecommerce Manager · Skille01-01-2022 – 02-01-2024

  Ensure a consistent look, feel and voice of the client’s brand across all marketing touchpoints and channels. Assist with online marketing campaigns by building and designing Facebook / Instagram Ads. Social Community Management for social media platforms. (Facebook, Instagram, TikTok). Content creation (Instagram, TikTok). Define performance metrics, track monthly performance, and review analytics. Oversee end-to-end management & execution of influencer marketing programs and Outreach programs. Design, launch and monitor analytics and performance of Email Marketing.

• Freelance Marketing Manager · Skille01-01-2021 – 01-01-2022

  Influencer Marketing: Create influencer marketing strategy. Execute an influencer marketing program from start to finish. Research and aggregate lists of suitable influencers. Define actions influencer will be required to take and key value propositions they will need to communicate with. Create outreach scripts/templates for initial contact and follow ups. Track performance of influencer marketing relationships using analytics tools like Google Analytics. Negotiate rates with influencers. Automate as much as possible using software and automation tools. Social Media Community Management: Define what type of content will be posted and when to post across key social media channels: Facebook, Instagram. Setup and maintain health of secondary channels: Tiktok, Twitter, Pinterest, Youtube. Engage with community: reply to comments, like posts, etc. Growth Hacking + Advertising: Ideation and pitching of new creative ways to help grow a direct-to-consumer startup in the dog nutrition industry organically.

• Digital Marketing Intern · Skille09-01-2020 – 12-01-2020

  As a Digital Marketing Intern, contributed to various marketing initiatives and supported the team in executing digital marketing strategies.

Education

• Concordia UniversityBachelor of Commerce - BCom, Marketing
• Dawson CollegeDEC, Social Sciences/Commerce
• Collège de l'Ouest de l'Île / West Island CollegeHigh School Diploma

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