B. Celestino Carreon

About

Founder of Rainbow Admin | Salesforce Solutions Expert Hi, I'm Celestino, founder of Rainbow Admin. I specialize in transforming businesses with tailored Salesforce solutions that enhance efficiency, improve workflows, and deliver results. My expertise spans Salesforce implementation, process optimization, data insights, and user adoption strategies. At Rainbow Admin, we don't just configure Salesforce—we create ecosystems that drive growth and innovation. Whether you're starting your Salesforce journey or need expert guidance, let's collaborate to unlock your business's full potential. Visit rainbowadmin.com to learn more.

Experience

• Founder/Salesforce Consultant · Rainbow Admin08-01-2020

  - Founded and established Rainbow Admin, a dynamic Salesforce consulting business focused on delivering tailored solutions for diverse clients. - Translate client business requirements into innovative Salesforce implementations, driving process efficiency, automation, and enhanced user experiences. - Spearheaded end-to-end Salesforce projects, from initial assessment and design to deployment, ensuring on-time delivery and client satisfaction. - Successfully customized Salesforce platform to align with clients' unique needs, optimizing automation and data management for improved operations. - Developed and conducted comprehensive user training, empowering clients' teams to maximize Salesforce capabilities and achieve high user adoption rates. - Collaborated with clients to analyze data, design meaningful reports, and build intuitive dashboards that facilitated data-driven decision-making at all organizational levels. - Built and nurtured lasting client relationships, earning a reputation for exceptional service and expertise in Salesforce strategy and implementation. - Implemented data governance strategies to ensure data accuracy, integrity, and compliance, enabling clients to make informed business decisions based on reliable information. - Stay up-to-date with the latest advancements and best practices in Salesforce administration and consulting. - Collaborated with cross-functional teams, including sales, marketing, and technical experts, to ensure cohesive project execution and comprehensive client support. - Leveraged strong communication skills to effectively convey complex technical concepts to non-technical stakeholders, fostering transparent and productive client interactions.

• Salesforce Platform Manager · Palmetto01-01-2023 – 08-01-2023

  -Manage all resources on the Salesforce Team (both full-time and contractor) including how work is assigned and balanced across team members -Lead direct reports and manage their growth goals and objectives -Responsible for overall solution delivery by closely monitoring progress and any impediments the Salesforce team may face -Meet with cross-functional peers to ensure alignment across multiple systems teams. -Influence and maintain a Salesforce Platform roadmap, which the Salesforce Platform Product Owner owns. -Identify, communicate, and address risks and issues raised by the Salesforce team members -Ensure all Salesforce team members are following Agile development processes. -Attend Agile ceremonies to provide guidance and direction on items related to team conflicts, product licensing, and overall Palmetto application strategy -Regularly communicates with Product leadership and other Product Managers to maintain alignment on overall technical vision and Salesforce Platform needs -Map out and align solutions to a technology roadmap that falls within our strategic objectives -Responsible for understanding and communicating technology and license utilization and needs upward throughout the organization -Be responsible for tracking and prioritizing work related to major upcoming Salesforce product releases -Support relevant initiatives from the Palmetto leadership teams -Actively engage in communications with team members and end users

• Salesforce Administrator · Palmetto04-01-2021 – 01-01-2023

  -Configure and customize Salesforce application/solution as per business requirements and develop custom enhancements. -Manage user access and permissions. Setup Roles, Sharing Settings, Profiles, Page layouts, Approval processes, Reports, and Dashboards. -Understand business processes and resolve production issues. Support Salesforce users by troubleshooting issues, identifying enhancement opportunities and incorporating new functionality into the road map. -Perform data management and sync with BI (Business Intelligence) and Finance to ensure data integrity -Participate in discovery and requirement gathering sessions. Coordinate frequently with business users at every level in the organization. - QA all production deployments for a team of 5+ developers. - Manage DocuSign, AskNicely, and Marketing Cloud integration.

• Associate Salesforce Administrator · First American08-01-2019 – 04-01-2021

  -Administer and support Salesforce.com (SFDC). -Manage over 200 support requests monthly for 400+ users worldwide. -Develop configuration solutions utilizing workflow, formula fields, and validation rules. -Conduct extensive technical debt audit resulting in restructuring of profile and roles. -Design and lead SFDC trainings for new users and new teams (acquisitions). -Experience with DataLoader, HubSpot, and Tableau. -Custom dynamic dashboards that allow managers to monitor data quality and integrity. -Document, maintain and enforce data processes and procedures. -Perform QA testing for iterative development cycles across various Salesforce projects.

Education

• Siena Heights UniversityMaster of Arts - Teacher Education, Teaching of English to Speakers of Other languages (TESOL)
• Bowling Green State UniversityBachelor of Science in Education, Integrated Social Studies AYA with a minor in History and Ethnic Studies

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