Christina Makoyawo

About

Seasoned marketing leader with 8+ years of experience and adept at driving digital marketing strategies and social media campaigns that enhance brand engagement and ROI. Proven track record in leading teams, developing product marketing strategies, and optimizing paid media campaigns.

Experience

• Digital Marketing Director · CLIX Inc. (Start-up)08-01-2022 – 08-01-2024

  Partnered with creative and led creative ideation sessions to develop campaign narratives and strategies to ensure paid ads reflected social voice, audience culture, and storytelling goals. Automated re-marketing email campaigns with A/B testing, expanding e-marketing mailing lists by 50%. Optimized email marketing strategies to enhance CTR, driving a 30% increase in website traffic. Implemented automated email series and retargeting campaigns as part of lifecycle messaging. Composed bi-weekly performance reports to analyze results and refine paid and organic campaign strategies.

• Marketing Manager · Digital Media Management06-01-2017 – 01-01-2022

  Created platform-native content strategies for Netflix and Hulu, resulting in total 7M+ organic impressions across digital projects. Led brand voice evolution and social storytelling strategy across a community of 750+ followers Built creator campaign programs with 15+ influencers, driving 40% lift in brand visibility and authentic engagement. Delivered strategic presentations to client partners, fueling the successful launch of a creator incubator platform. Collaborated on branded digital initiatives like Qantas Airways’ seasonal travel pop-up site and influencer activation content aggregation. Reported social performance insights directly to the CEO + VP, influencing brand growth and future content strategy opportunities.

• Brand Content Manager · Digital Media Management06-01-2017 – 11-01-2019

  Developed innovative brand content strategy to foster engagement for our growing digital audience which led to 30% growth in our online communities in a span of 7 months. Curated editorialized influencer content for digital campaigns for agency clients Hulu, Prime Video, Starz and HBOMax. Used A/B testing to create new e-communications strategy for partnership and brand e-newsletters which garnered 50% sustained open rate. Provided weekly analytics reports to compare and to track progress, growth and learnings amongst all social media brand accounts. Managed several social media accounts for DMMs celebrity, lifestyle and athleisure brands (Instagram, Facebook, Twitter, Snapchat and YouTube). Cultivated a strong outreach list and daily communication efforts with top tier lifestyle influencers and digital content creators which led to ongoing content production.

• Publicist · KCD10-01-2016 – 12-01-2017

  Oversaw production and high level press for celebrity & influencer check-in for Glamour's Women of the Year Awards show, WOTY media summit and experiential events. Coordinated brand sponsorship and press packets for clients and influencers. Additional assignments include: Balmain x Beats by Dre collaboration and the Archival Versace x William Vintage/Farfetch collaboration. Clients included Balmain, Beats by Dre, Maxfields LA.

• Communications Specialist · Tracy Reese11-01-2014 – 11-01-2015

  Created and managed all original public relations and social media content and digital strategy to ensure consistent brand awareness and digital placements. Supervised and managed all sample trafficking in an efficient and timely manner. Developed and maintained an extensive network of contacts in the entertainment, fashion and lifestyle industry. Maintained daily communication with press, magazine editors, photographers, publicists, style bloggers and celebrity stylists. Edited and distributed press releases and media alerts while coordinating seasonal press appointments and all press and celebrity mailings. Brand clients included Michelle Obama, Tracee Ellis Ross, Sarah Jessica Parker, Kert Washington.

Education

• Penn State UniversityBachelors, Media Studies/Communications
• Miss Porter's SchoolHigh School Diploma

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