Bianca Nieves

About

Results-driven marketing professional with 8 years of experience in demand generation. Proven track record of driving high-quality leads and increasing revenue through strategic marketing initiatives. Skilled in developing and executing multi-channel marketing campaigns, optimizing conversion rates, and leveraging data-driven insights.

Experience

• Head of Demand Generation · Humanly03-01-2023 – 03-01-2023

  Bianca Nieves joined Humanly at the seed stage and led the marketing efforts through a successful Series A fundraise. She implemented a comprehensive lead generation strategy, incorporating digital, events, PR/Content, and other channels, resulting in a significant reduction of customer acquisition costs from over $1000 to approximately $350. Bianca also spearheaded a rebrand and website migration, transitioned lead scoring and conversion tracking to HubSpot, and developed a product marketing playbook tailored to different release scales. Her contributions extended beyond marketing, as she played a key role in establishing a physical office in Bellevue and facilitated the team's transition to a hybrid work model. Bianca's strategic acumen and executional excellence were instrumental in the startup's growth and success.

• VP of Growth · Arist10-01-2020 – 10-01-2022

  Bianca Nieves joined Arist to support sales and lead the marketing team, achieving over $6M in pipeline and driving the company from $0MRR to $2M in under 18 months. She developed partnerships with key industry publications and launched Arist's first virtual conference with 2000+ attendees during the pandemic. Bianca built the marketing team from scratch, crafted highly successful LinkedIn InMail campaigns, and collaborated with Craft Ventures and LinkedIn for Startups to host a Performance Marketing workshop. Her strategic vision and executional excellence were pivotal in establishing Arist as a leading platform for corporate learning.

• On Deck Marketing Fellow (ODM2) · On Deck12-01-2021

  Participated as a Marketing Fellow in On Deck, a continuous community for top marketing and growth leaders and executives to exchange practical frameworks for scale and develop deep connections alongside a highly curated and trusted network of peers.

• Advisor · Women in Voice01-01-2022

  Provided advisory support to Women in Voice, an organization dedicated to celebrating, amplifying & connecting global women and minority genders in voice technology.

• CEO and Co-Founder · iridescentnostalgia01-01-2020

  Co-founded and led iridescentnostalgia, a boutique growth-marketing agency that focuses on strategy and design.

Education

• Texas A&M University

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