Blake Hebert

About

With a Master's degree in Occupational Therapy from the University of St. Augustine for Health Sciences and a Bachelor's in Kinesiology and Exercise Science from the University of Houston, I transitioned from healthcare to marketing. My marketing career began at RyanStewdio Consulting, where I boosted social media engagement by 20% and developed lead generation materials. As Brand and Community Manager for Stoopzz, I grew his YouTube channel by 40% and produced high-engagement content. At Adlucent, I managed a national retail account, exceeding revenue targets by 20%. Currently, I am building the marketing function for a fast-growing AI sales automation platform at a Stealth Startup.

Experience

• Marketing Specialist · Stealth Startup02-01-2024

  - Building the marketing function & processes for a fast-growing AI sales automation platform targeting B2B SaaS companies. - Delivering content for go-to-market initiatives including blog posts, email marketing, social media, and podcasts.

• Marketing Specialist · Adlucent01-01-2023 – 07-01-2023

  - Key contributor on national retail account with annual advertising budget of $21.8 MM; helped client exceed monthly revenue targets by 20% while beating spend targets by 5% - Monitored daily marketing campaign performance and managed client relationship - Independently managed client brand and non-brand accounts - Optimized ad copy, landing pages, keyword coverage, bidding strategy, geotargeting, dayparting, and product feeds (Role was eliminated due to reduction in force)

• Brand and Community Manager · Stoopzz (Twitch partner)02-01-2022 – 01-01-2023

  - Managed social media calendar and created YouTube videos which grew his gaming channel by a total of 40% (84k to 118k subscribers) in 2 months - Produced gaming videos that aligned with Stoopzz's brand that garnered up to 460,000 views each on YouTube - Responsible for brand strategy, campaign development, and community management - Researched, created, and A/B tested Google Ad campaigns to increase Twitch stream traffic

• Marketing Specialist · RyanStewdio Consulting06-01-2020 – 12-01-2021

  - Increased follower count and engagement by 20% on Instagram, Twitter, and Facebook by creating engaging social media posts using Hootsuite - Developed marketing materials (ie. presentations, one-pagers, infographics, etc.) to support lead generation for RyanStewdio Consulting - Built and A/B tested email campaigns for small business owners using HubSpot - Boosted website traffic for a B2B brand by creating SEO-optimized web pages in WordPress - Researched and wrote blog posts to attract new clients in the tech/gaming industry

• Occupational Therapist · Encompass Health09-01-2019 – 02-01-2021

  - Led a team of 5 Certified Occupational Therapy Assistants, ensuring adherence to documentation and client management standards while managing a caseload of 40 clients per week. At the end of my time here, I started to learn more about marketing and was quickly drawn to the realization that marketing was the career that I wanted to pursue.

Education

• University of St. Augustine for Health SciencesMaster's degree, Occupational Therapy/Therapist
• University of HoustonBachelor of Science (B.S.), Kinesiology and Exercise Science
• Louisiana State UniversityKinesiology and Exercise Science, Kinesiology and Exercise Science
• Clear Creek High School

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