Heather Zender

About

With a Bachelor of Arts in Communication and Media Studies with Honors and a Minor in Diversity from the University of Washington, along with a Professional Sales Certificate from UW Foster School of Business, I have cultivated a robust foundation in both communication and sales. My professional journey includes roles such as Social Media Marketing Manager at Wow Enterprise Inc, where I developed comprehensive social media strategies, and Partnerships Manager at Sunset/Studios, where I led email campaigns and managed CRM systems. At StoryFit, an AI startup, I pitched advanced technology solutions to entertainment executives and created high-impact email campaigns. My tenure at Highspot involved targeting VP-level prospects and consistently exceeding sales quotas. My diverse experience in social media management, sales enablement, and marketing strategy has equipped me with the skills to drive growth and engagement in dynamic environments.

Experience

• Social Media Marketing Manager · Wow Enterprise Inc01-01-2024 – 03-01-2024

  Developed social media marketing strategy for Instagram, Tiktok, Facebook, Linkedin, Youtube. Created short form video content: filmed, edited video, wrote captions, and posted content. Organized and managed the content calendar to ensure timely publication of social content. Monitored social media trends, audience behavior, and competitor activity to optimize content. Analyzed social media data and metrics to track the success of campaigns.

• Partnerships Manager · Sunset/Studios10-01-2023 – 03-01-2024

  Wrote email campaigns that reached 1,400 contacts a week. Prospected new leads via LinkedIn. Reengaged strong leads and booked discovery meetings. Organized HubSpot CRM to best utilize tool. Social media management, post on Instagram and LinkedIn.

• Social Media Marketing Manager · Picturehouse09-01-2023 – 11-01-2023

  Managed Instagram, TikTok and Facebook for the At the Gates Theatrical Campaign. Wrote captions for posts, decided which pictures and videos to use. Consistently updated Instagram stories to keep followers engaged. Created, edited, and produced short form content for Tiktok and reels. Utilized new app features on instagram to increase reach and viability. Captured BTS content at events and developed relationships with talent. Developed Social Media Calendar and kept it up to date throughout campaign. Kept a pulse on social trends, pop culture, current events, and best practices.

• Marketing and Sales Specialist · StoryFit12-01-2022 – 06-01-2023

  StoryFit is an AI startup that provides insights and machine learning solutions for entertainment companies (TV, Film, Streaming, Podcasts, and Video games) before production. The technology delivers contextualized data providing rich understanding of how audiences will respond to a script. The insights support editorial, development, marketing and distribution processes. StoryFit products include: movie comps, audience and story insights, which all have a direct impact on content performance and sales. Pitched cutting-edge Ai technology solutions to global media and entertainment executives, producers and creatives. Created email copy and built out Hubspot cadences. Generated direct sales campaigns utilizing market research insights to drive 40% email open rates. Produced TikTok style content for emails to target creatives. Integrated LinkedIn Sales Navigator plan for direct outreach which increased meetings booked by 30%. Developed and pitched ideas for social media and PR campaigns to dispel fear amongst the Hollywood industry around AI during the writers strike. Influenced team to prioritize thought leadership content to drive brand awareness and strengthen email messaging. Facilitated meetings between marketing, insights and sales teams to develop stronger campaigns, internal communication and teamwork. Increased productivity and conversion rates via implementation of strong lead generation tactics to optimize sales funnel. Laid off during company downsizing due to market conditions.

• Sales Enablement Specialist · Highspot01-01-2022 – 09-01-2022

  Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention. Targeted and engaged VP level prospects in SaaS platform with the Omnichannel approach of cold calls, emails, and LinkedIn direct messages. Consistently hit or exceeded quotas by 50%. Led client qualification meetings and developed strong client relationships. Mentored new account development representatives. Collaborated on sales plan development with account executives. Mutual departure due to new in office requirements.

Education

• University of WashingtonBachelor of Arts - BA, Communication and Media Studies with Honors, Minor in Diversity
• UW Foster School of BusinessProfessional Sales Certificate
• Sehome High SchoolWashington State High School Diploma with Honors

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