Boluwatife Adesoye

Boluwatife Adesoye

Founder & Creative Director | Content Strategist

6 yrs experience · Lagos, Nigeria · <10 hrs/week

About

With a Bachelor's degree in Banking and Financial Support Services from Afe Babalola University, I have cultivated a diverse career in strategic content creation and business development. As the Founder and Creative Director of Utterly Human, I have successfully established a unique editorial voice, secured funding, and built a dynamic team to drive audience engagement and brand recognition. My role as a Content Strategist at the Girl Child Care Advancement Initiative involves enhancing organizational awareness and boosting donations through strategic content management. Previously, as a Business Development Manager at 10c Ultimate, I streamlined operations, conducted SWOT analyses, and developed innovative sales strategies to drive growth. My expertise lies in fostering collaborative environments, implementing data-driven strategies, and identifying new business opportunities to enhance revenue streams.

Skills

Blog WritingBrand DevelopmentBrand StrategyCanvaCopywritingCreative StrategyDigital MarketingEmail MarketingInstagramMailChimpMarketingSocial Media ManagementStorytellingSubstackTikTokWordpress

Experience

  • Founder and Creative Director · Utterly Human03-01-2021

    Founded and led Utterly Human Media, establishing a clear vision and strategic roadmap. Curated and directed compelling content, establishing a unique editorial voice. Secured funding and managed startup capital, achieving key milestones. Built a dynamic team and fostered a collaborative environment. Implemented data-driven strategies to boost audience engagement and brand recognition. Managed budgets effectively and diversified revenue streams.

  • Content Strategist · Girl Child Care Advancement Initiative03-01-2018 – 07-01-2024

    Manages content strategy and content creation to improve the organization's awareness and increase donations.

  • Business Development Manager · 10c Ultimate07-01-2020 – 05-01-2023

    Streamlined operational efficiencies and recommended process improvements. Conducted SWOT analyses to support business plans and achieve quotas. Built relationships with key decision-makers to promote growth and retention. Identified and pursued new business opportunities to increase revenue and profits. Developed innovative sales and marketing plans based on data insights.

  • Content Writer · Anxious Monkey04-01-2024

    Created SEO-optimized blog content and email campaigns that increased audience engagement and strengthened brand presence. Developed storytelling-driven content aligned with the brand’s values, fostering meaningful connections with its target audience. Collaborated cross-functionally with designers and strategists to produce cohesive campaigns blending visuals and copy seamlessly. Key results include improved email open rates by 25% and enhanced website traffic through engaging blog posts.

Education

  • Afe Babalola UniversityBachelor's degree, Banking and Financial Support Services

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