Brad Holland

About

I move shapes and colors around on a screen all day, one pixel at a time. The life of a Design Director isn't glamorous or sexy....in fact it's even better than that, it's damn amazing and wonderful. I get to be creative and help brands create beautiful digital environments for their community. That makes it pretty dang rewarding for me. It's my super power...well that and my ability to watch baseball for hours on end. That's why I enjoy Shopify Plus front end ui/ux design for the merchants of the online commerce industry. It keeps me sane and balanced with not so sane parts of my neurological network. Additionally, I've studied Advanced Facebook marketing and all the fun stuff that comprises a digital marketer. I believe in clean and professional design styles for seamless user experiences and holy crap, did they just say that copy writing. Yes, you need to be professional, but with a hint of bad ass attention getting style, you get noticed. My motto is, Life is Good, Live it Up! Experience in: - Wireframing - Hi-Fidelity mock ups - User journey for ecommerce (Path to Purchase) - PLP and PDP modularity focus for product specific customer requirements - Prototyping designs - Responsive design best practices - branding and identity - Information Architecture (IA) - concepting, mood-boarding & art directing - social media design - working at a fast-paced creative agency Skills: -Figma, Figma, Figma (Love Figma!) - Adobe Suite: Photoshop, Illustrator, XD - Klaviyo Template design and Flow creation - HTML, CSS, (Intermediate Understanding)

Experience

• Founder · Uplyft2023-01-01 –

  Startup for a community and app that promotes mindset, motivation, inspiration, and encouragement to self, family, and friends.

• Senior Design Manager · Roswell Studios2018-05-01 –

  Senior Design Manager - Shopify Plus front end creatives.

• Associate Design Director · Roswell Studios2022-01-01 – 2025-08-01

  UX/UI Design & Strategy Led the design of high-fidelity, mobile-first interfaces in Figma, aligned to both brand identity and user needs for DTC and lifestyle eCommerce brands. Conducted client discovery meetings to understand business goals, customer pain points, and define user-centered solutions rooted in design thinking. Concepted and executed UX/UI strategies for Shopify Plus storefronts, with a strong focus on optimizing product listing (PLP) and product detail pages (PDP) for conversion and usability. Created modular Design Systems using Figma variables to streamline typography, color systems, and spacing consistency across responsive layouts. UX Audits, Research & Human-Centered Problem Solving Performed comprehensive UX/UI audits to assess the performance, usability, and accessibility of client sites across mobile and desktop. Applied best practices in human-centered design to improve information architecture, navigation flow, and the overall user journey. Ensured ADA compliance and communicated accessibility improvements to clients in alignment with WCAG standards. Collaboration & Agile Workflow Worked cross-functionally with internal developers, project managers, strategists, and clients during agile sprints to align vision and execution. Participated in daily standups via Slack and Zoom to coordinate priorities and resources, ensuring timely delivery of design milestones. Annotated Figma files and delivered developer-ready assets for seamless design-to-dev handoff and QA support. Quality Assurance & Post-Delivery Support QA’d final developed websites to validate that UI components, layout behaviors, and interactive elements matched design specifications. Provided feedback to developers and stakeholders to ensure optimal fidelity between design intent and functional output.

• Founder - Senior Strategist & Creative Director · Holland Design Group2015-07-01 –

  We design advanced Facebook advertising campaigns that produce leads and sales for our clients with focus on the Shopify e-commerce platform. Additionally, our design team creates and manages Digital Signage content and digital ads for social channels.

• Marketing and Sales Specialist · ClearOne2011-09-01 – 2018-05-01
• Marketing/Graphic Design/Web Specialist · MagicBox2002-09-01 – 2011-09-01

  We specialize in Digital Signage software and hardware that's easy to use and gets your message across fast. MagicBox, Inc, was acquired by ClearOne in Sept. 2011.

Education

• Linn Benton Community CollegeAssociate of Arts (AA), Business, Management, Marketing, and Related Support Services
• SAHS

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