Brian Kirkwood

About

I'm passionate about visual storytelling, focusing on destination marketing, travel, food, and theme parks. I've collaborated with top tourism boards and brands, including Discover The Palm Beaches, Visit Singapore, Visit Kentucky, and Travel + Leisure. Through engaging content, I bring destinations and experiences to life, inspiring my audience to explore and discover more.

Experience

• Content Creator & Marketing Consultant · Kirkwood Media Group, LLC07-01-2020

  @BrianTreks on all platforms • 92,000+ on Instagram, 150,000+ on TikTok, 32k+ on Facebook, 2K on YouTube • 10.5% Instagram Engagement Rate (Over 28-days, as of Oct 22, 2024, Data from InfluenceKit.com) • Campaigns & collaborations with brands like Visit Singapore, Travel + Leisure, Visit California, Discover The Palm Beaches, Disney Parks, Virgin Voyages, PepsiCo., United Parks & Resorts, Marriott, Hilton, Hyatt, McDonald’s & more • Content featured by NBC News & Disney Parks social media

• Marketing Strategist · JK Creative03-01-2025

  As a Marketing Strategist, likely involved in developing marketing strategies, analyzing market trends, and collaborating with creative teams to enhance brand presence.

• Director of Marketing · La Rosa Realty07-01-2016 – 09-01-2023

  • Collaborate with the leadership team to positively shift brand identity, consistency & integrity through marketing collateral including internal & public-facing communications • Develop a growth strategy for the next five years with C-level executives • Manage & increase social media presence & direct programs to improve social media reputation & recognition • Increase Instagram reach from under 1,000 followers to over 10,000 • Implemented an Instagram Reels strategy which created a 17% increase in accounts reached & 31% increase in engagement in the third quarter of 2022 versus the second quarter of 2022 • Plan multiple events throughout the year including the company's annual meeting with 500 attendees & a $100,000 budget • Advise the technology team to assist in the development, testing & implementation of the company intranet with the goal of increasing communication to over 2,500 agents within the company

• Production Assistant & Tour Facilitator · Disney Institute06-01-2012 – 02-01-2015

  • Facilitated tours focused on the Business behind the Magic at Walt Disney World, giving insights into guest service & daily operation through storytelling • Served as a logistics coordinator for on-site programs • Established relationships as a liaison between clients, facilitators, Disney Parks Cast Members, the sales team, & other partners

• Guest Correspondence Specialist · Walt Disney World07-01-2013 – 08-01-2014

  • Completed specialized public relations training for writing & communicating on behalf of The Walt Disney Company • Represented Disney Parks as a liaison between Guests & The Walt Disney Company while partnering with Operations & Executive teams across the Company • Extended individualized & appropriate service recovery to dissatisfied Guests while positively influencing Guests’ opinion of Disney Parks to preserve the brand • Coordinated with 25 Disney owned Resort Hotels, 4 Theme Parks, and other entities to provide feedback and recognition when available

Education

• University of Central OklahomaBachelor of Science, General Studies, Minor in Business Administration
• Pontifícia Universidade Católica de São PauloPortuguese
• Oklahoma City Community CollegeAssociates in Liberal Arts
• Wilson Learning: The Power of Versatility

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