Brittany Burke

About

View my portfolio and resume at: https://brittanydburke.myportfolio.com I’m a marketing leader with 13+ years of experience building and scaling strategy-driven, results-focused programs across digital, content, and web. From branding to demand gen, website development to automation. I bring a full-stack, Swiss-army-knife approach to marketing that’s both creative and measurable. My career started in content marketing and quickly expanded into broader digital strategy, web development, and brand execution. I’ve managed full website builds across multiple CMS platforms, led content and SEO initiatives, and developed messaging frameworks that align with product, sales, and growth goals. I’ve worked with startups, small businesses, and established companies across SaaS, education, ed-tech, AI, large non-profit, and government-adjacent industries; both agency-side and in-house. What ties it all together? I simplify the complex, bring clarity to the noise, and drive results that matter. Core strengths: • Website and content strategy • Cross-functional marketing leadership • Messaging, brand, and campaign development • SEO, automation, and lead generation • Project management and execution under pressure I build marketing that works: clean, thoughtful, and aligned with business goals.

Experience

• Marketing Manager | Website Development Manager · Sonority Group, LLC2021-01-01 – 2025-01-01

  Spearheaded strategic marketing initiatives to elevate brand presence and engagement for ed-tech, K12, and higher-education institutions across the country. Led dynamic, multi-channel marketing campaigns, including content creation, digital marketing, and performance tracking, to drive impactful audience growth. Collaborated with cross-functional teams to enhance customer acquisition, retention, and overall business growth. Managed and executed end-to-end website development projects, ensuring timely delivery, superior user experience, and alignment with brand standards. Leveraged HubSpot certification to optimize marketing strategies, automate workflows, and analyze performance metrics for continuous improvement.

• Fractional Marketing Manager · Brittany Burke Creative Marketing2013-01-01 – 2025-01-01

  Partnered with small to mid-sized B2B and SaaS companies to lead digital strategy, demand gen, SEO, and content programs. Provided CMO-level guidance on branding, website development, lead nurturing, and marketing automation. These fractional roles allowed me to embed deeply within client teams and deliver measurable growth across multiple industries.

• Marketing Manager · Spring Insight, LLC2015-01-01 – 2020-01-01

  Led day-to-day marketing operations and served as the primary client contact. Designed and implemented marketing plans for companies with $500K-$2M in revenue. Created landing pages, marketing collateral, and other design elements to support client initiatives.

• Executive Administrative Assistant · Paladini Financial2013-01-01 – 2014-01-01

  Managed travel arrangements, calendars, and meetings for the executive team. Coordinated client schedules, ensuring over 140 clients had consistent touchpoints throughout the year. Ensured smooth office operations, including client hospitality and managing a client database.

• Marketing Administrative Assistant · Hawkins Parnell Thackston & Young LLP2010-01-01 – 2012-01-01

  Supported the development of a new marketing program for seven office locations nationwide. Assisted in branding, event planning, and SEO/SEM strategies, as well as drafting press releases and updating the firm website. Processed over 300 invoices monthly and supported office operations across multiple locations.

• Testing and Reporting · Fidelity Investments2010-01-01 – 2010-03-01

  Worked in the employer 401k technical testing and reporting department. Assisted in tax 5500 preparation for small to large scale companies, answering of plan sponsor questions, and data entry.

• Procurement Specialist · Current Energy2007-06-01 – 2008-12-01

  Business Development Specialist. Researched information for Energy Consultants for large commercial businesses across the United States. Experience in handling national accounts in the wholesale electrical market place. Experience in oil, gas and energy markets as well as other futures markets. Energy procurement broker for small to large businesses. Set up new clients, as well as created new marketing material for future meetings and clients. Met potential clients on a daily basis and assisted them in their energy contracts.

Education

• Texas Tech UniversityBachelor's degree, Political Science and Government

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