J.R Perez

About

CRO Strategist for e-commerce brands with a focus on high converting landing pages and performance tests that make a difference. Experienced in UI/UX design and conversion rate optimization, helping businesses grow through strategic web design and development. Specializes in market analysis to build irresistible and profitable offers for products.

Experience

• CRO Strategist | Landing Page Design & Strategy · DogConnectors2024-05-01 –

  Designing and developing highly-converting landing pages, listicles, advertorials, and full website builds for e-commerce brands in the pet space while optimizing each build to increase metrics across the board: - Ongoing CRO and testing to improve primarily CVR, AOV, and LTV - Working closely with Lead Strategist to scale clients - Conducting market research per client to stay competitive and improve product offer ideation

• Founder & CRO Strategist · Studio Jrba2022-03-01 –

  I work with DTC e-commerce companies as a consultant or as part of the creative marketing team. The services provided involve: • Performance optimized landing pages • Website design & development (Figma + Framer or custom code) • Shopify Replo development • Performance optimization (UI/UX & CRO)

• Lead Creative Specialist · Simpli Scaled2023-05-01 – 2024-05-01

  Led the creative strategy team for Facebook ads, ad creative and visual implementation, along with landing page builds and Shopify revamps: • Conducted client research for market fit, awareness, sophistication, and competition • Managed a team of editors to ensure that visual implementation accurately represented the strategy behind the ad • Designed landing pages and websites for clients and sales funnels using Figma and Replo

• Web Designer & Developer · Growth Pod2023-03-01 – 2023-10-01

  I design and implement CRO websites, landing pages, and product pages according to the client's needs while balancing beautiful design aesthetics and functional layout. Growth Pod works with each client from inception to completion to ensure that they deliver the project exactly when needed and how they envisioned it.

• Barista · Ditta Artigianale2022-09-01 – 2023-05-01

  Ditta Artigianale was born as a micro roastery, founded in 2013 by award-winning champion barista and taster, Francesco Sanapo, and Patrick Hoffer, with its flagship cafe centered in Florence, Italy. Their goal is to bring coffee of the highest quality to Italy and to tell them in a completely different way, using total transparency and commitment to sustainability in all and for all production steps. As a barista at Ditta Artigianale, not only do I ensure the preparation of high-quality espresso-based drinks and coffee, but delivering a fantastic and memorable customer experience is my end goal.

• Barista · Arvo Coffee2021-10-01 – 2022-09-01

  Opened and prepared the café by ensuring that the espresso machine and grinders were properly dialed in according to taste and recipe Made coffee and espresso-based drinks for customers with high attention to detail and technique to ensure customer satisfaction Assisted with any operations that helped keep the flow of work steady and consistent, which included inventory management, prepping food for line cooks, or assisting with baked goods

• Barista · Eataly2019-11-01 – 2021-03-01

  Prepared coffee and espresso-based drinks for customers according to traditional techniques while maintaining customer satisfaction Operated cashier and confirmed customer food orders to be filled with accuracy and efficiency Ensured that all customer provisions were stocked such as eating utensils, napkins, or café offerings

• Head Barista · Kerr Street Cafe2016-09-01 – 2019-11-01

  Assisted the General Manager by ensuring the smooth day-to-day operations of the café with clear communication Responsible for training new baristas and servers according to proper café standards, traditional coffee knowledge, and latte art techniques Worked closely with the roaster to continually improve espresso quality and consistency in the flagship café

• Shift Supervisor · Tribeca Coffee2016-03-01 – 2016-09-01

  Opened and prepared the café by ensuring that the espresso machine and grinders were properly dialed in according to taste Trained baristas regarding traditional coffee knowledge, proper barista fundamentals, specific coffee bean origins, and latte art techniques. Ensured that new employees met café standards by teaching essential barista techniques and coffee knowledge

• Supervisor · Tim Hortons2012-04-01 – 2015-05-01

Education

• Humber CollegeCertificate, Pre-Health Sciences Pathway
• Zero To Mastery AcademySoftware Engineering

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