Brooke DeLong

About

Currently serving as an Email Content Coordinator in the e-commerce division at Upper Deck, I create and manage strategic email campaigns that engage collectors, drive product awareness, and support weekly launches across various franchises. My role blends project management, digital marketing, and cross-functional collaboration to deliver compelling, on-brand content that enhances the customer experience. With a background in sports marketing and a passion for fan engagement, I bring a proactive and detail-oriented approach to every campaign. I’m continuing to build expertise in the sports and collectibles industry while contributing to a team that values creativity, storytelling, and innovation.

Experience

• Content Coordinator - Ecommerce · The Upper Deck Company05-01-2025

  Manage time and implementation of products associated with the digital segment of the business. Ensure all product information and documentation is accurately conveyed to Brand, Operations, and Development teams, as well as troubleshoot and resolve any issues to ensure on-time product launches on the digital platform. Send asset packets to legal, internal and external for reviews. Create news posts, spotlights, and emails in VMS for e-Pack. Create graphic requests and banners for news posts and e-mails. Create and review content for news posts and e-mails to inform consumers regarding product and site updates. Edit and publish all content for e-Pack. Responsible for keeping company partners up to date with range developments. Liaison with other departments. Working closely with the product management team, incorporating concepts from the brand team to the product development team for production, and with the IT team for implementation. Recommend, communicate, and coordinate launch strategies and calendars, product promotions, creative product descriptions, etc.

• Social Media Manager · SET25 Salon02-01-2025

  Develop and execute social content that increased Instagram and TikTok engagement by 65% within 3 months. Coordinate content calendars and media outreach to highlight stylist features, salon services, products and clients. Leading content production, including reels, stories, and branded graphics, to boost community engagement.

• Model · Freelance Insider04-01-2016

  Worked as a model, participating in various photoshoots and promotional events.

• Head of Content · Monochrome09-01-2024 – 05-01-2025

  Design and implement a holistic content strategy that supports overall marketing objectives and meets client needs. Lead, mentor, and inspire a diverse team of writers, designers, and content strategists to produce compelling content. Work closely with clients to understand their business goals, target audience, and brand voice to create tailored content solutions. Oversee the production of a wide range of content types, including blogs, articles, social media posts, videos, infographics, and more. Ensure all content is on-brand, consistent in style and tone, and optimized for SEO and user engagement. Monitor and analyze content performance metrics, using data to refine strategies and improve ROI for clients. Stay updated on industry trends, emerging technologies, and best practices to keep our content offerings innovative and relevant. Work alongside other departments (e.g., SEO, design, digital marketing) to integrate content into overall marketing campaigns. Influencer reach out. Familiarity with mirrorless/DSLR cameras.

• Front House (bartender, server) · BEST PIZZA AND BREW LLC08-01-2024 – 05-01-2025

  Provide exceptional service by taking orders, delivering food and drinks promptly, and ensuring a positive guest experience. Expertly pour a variety of beer and wine while upselling specials and featured items to increase sales. Accurately process payments and manage bar and merchandise inventory to maintain optimal stock levels.

Education

• University of ArizonaBachelor of Applied Science - BASc, Sports in Society

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