Bryana Mills

About

Executive-ready leader with 5+ years driving results across HR operations, customer strategy, and federal/military-aligned service environments. I specialize in building scalable, compliant, and people-first systems that elevate performance and retention. From resolving critical service issues to streamlining onboarding and recruitment across hybrid teams, I lead with vision, speed, and accountability. Adept in Salesforce, Workday, and high-volume team oversight, I bridge people, process, and performance. Currently pursuing my MBA, I’m seeking executive roles where I can lead transformation, develop high-performing teams, and shape the future of talent and customer operations.

Experience

• Ecommerce Specialist · ARMY & AIRFORCE EXCHANGE SERVICE - AAFES10-01-2022 – 03-01-2023

  As an Ecommerce Specialist, likely contributed to managing online sales platforms, optimizing user experience, and ensuring smooth transaction processes.

• Sales Support Representative · Health IQ09-01-2022 – 10-01-2022

  As a Sales Support Representative, likely assisted the sales team by managing customer inquiries, processing orders, and supporting sales operations.

• Public Relations Manager · Cadillac of Fayetteville07-01-2022 – 09-01-2022

  As a Public Relations Manager, likely managed media relations, developed communication strategies, and enhanced the company's public image.

• Customer Relationship Management Manager · Hendrick Automotive Group12-01-2021 – 07-01-2022

  As a Customer Relationship Management Manager, likely focused on improving customer satisfaction, managing CRM systems, and developing customer retention strategies.

• Business Development Representative · Hendrick Automotive Group10-01-2021 – 12-01-2021

  Maintained extensive knowledge of company products and services to provide top-notch expertise to customers. Developed business pipeline using cold and warm techniques. Expanded business through effective network development, identifying new and prospective clients. Brought in new accounts through successful networking strategies and promotional approaches. Tracked sales calls in database for relationship management. Arranged potential client contacts, cultivated relationships and followed through a service needs. Networked among local business and community organizations to develop leads and generate business. Maintained updated records in CRM to meet requirements of sales team and GDPR regulations. Fostered positive and trusting client relationship and professional reputation for meeting and exceeding objectives. Tracked weekly sales to develop corrective action planning reports. Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and strategies. Negotiated contracts and closed sales with new and existing clients. Overcame objections by using situational awareness script and follow up. Turned majority of cold leads into prospects with the VEP program and Buyback leads.

Education

• Southern New Hampshire UniversityBachelor of Business Administration - BBA, Project Management
• Fayetteville Technical Community CollegeAssociate's degree, Business Administration and Management, General
• University of Maryland Europe CampusBusiness Administration and Management, General
• Southern New Hampshire UniversityMaster of Business Administration - MBA

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