Candace Collins

About

Your brand needs CONNECTION — and strategy that actually converts. I'm a social media strategist and brand storyteller with 10+ years of experience turning complex ideas into platform-native content that grows communities, drives engagement, and moves people to act. From launching AI product campaigns that hit 12K+ landing page views in week one, to growing a B2B brand from zero to 30,000 LinkedIn followers organically — I bring both the creative instincts and the data-driven mindset to make it stick. I work best with brands that are ready to show up with purpose, build real connection, and have a little fun doing it. Scrolls into sales. Stories into strategy. Let's grow something unforgettable.

Experience

• Social Media Strategist / Digital Marketing Manager · Nehmedia, Inc.03-01-2023

  As a Social Media Marketing Strategist, I lead the development and execution of story-driven social media strategies that help brands grow, connect, and convert. I specialize in turning scroll-stopping content into real results — building brand awareness, driving engagement, and increasing revenue through organic and paid social. Key responsibilities include creating and implementing custom content strategies across Instagram, Facebook, TikTok, and LinkedIn, developing brand voice, messaging, and content calendars tailored to audience needs, leading creative direction and overseeing visual and video content production, analyzing performance metrics and adjusting strategy for growth and ROI, collaborating with clients, internal teams, and creative partners to align marketing goals, and coaching teams and individuals on best practices for storytelling and engagement. Results: Increased follower growth, engagement, and conversions for multiple brands, while helping clients build long-term community and trust through authentic, consistent content.

• Social Media | Partner Marketing | Lead & Demand Generation / Social Media Coordinator · Aligned Automation01-01-2021 – 03-01-2023

  Worked on social media strategies, partner marketing, and lead & demand generation. Coordinated social media efforts to enhance brand presence and engagement.

• Director of Young Adults · Hill Country Bible Church | Austin03-01-2016 – 12-01-2020

  Recruited, led, and empowered teams of volunteers; developed leaders, and grew ministry engagement. Responsible for connecting young adults to deeper community and connection with their peers, as well as the church. Events coordinator; successful leadership from ideation through execution. Disciple Maker - reproducing disciples.

Education

• Toccoa Falls CollegeBachelor of Applied Science (BASc), Interpersonal and Public Communication
• Claxton High School

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