Carlo Malig
Digital Advertising & Social Media Strategy Specialist
8 yrs experience · San Francisco, CA · <10 hrs/week
About
Hello! My name is Carlo Malig and I am a recent graduate from California State University, Fullerton, where I majored in Communications Advertising and minored in Business Marketing. I have experience in digital advertising and marketing, focusing on social media strategies. I believe I can provide new ideas and solutions for companies on the social media side, and I'm eager to learn more about this ever-evolving industry. The best way to reach me is through my email - carloraphaelmalig@gmail.com
Skills
Experience
- Client Experience Coordinator · Cartier2024-10-01 – 2025-02-01
Facilitated 1,000+ client interactions, driving over $500,000 in revenue through exceptional service and personalized experiences. Supported new-client appointment experiences, achieving a 64% conversion rate through personalized service and product curation.
- Content Creation & Digital Marketing Extern · Extern2024-09-01 – 2024-10-01
Leverage market research tools to identify consumer trends and preferences, aligning content strategy with target audience needs. Analyze campaign performance metrics to optimize digital marketing efforts based on user behavior and engagement insights.
- Communications Coordinator · Titan Sports Network2023-10-01 – 2023-12-01
Coordinated and executed comprehensive shoot schedules in collaboration with athletes, coaches, and social media team. Efficiently organized and curated visual assets for production, optimizing the quality and relevance of content.
- Paid Social Strategy Intern · Power Digital Marketing2023-09-01 – 2023-12-01
Conducted competitor analyses to identify strong advertising points of leading competitors, enabling the development for more compelling and differentiated ad strategies that enhanced brand positioning and market share.
- Lead Advertising Coordinator · Simpli Press2023-08-01 – 2023-12-01
Managed client meetings to discuss and understand key objectives, ensuring a clear alignment between client expectations and the proposed advertising strategy. Demonstrated leadership by overseeing a team tasked with in-depth research on competitors in the coffee machine market.
- Marketing Intern · Mind4Youth2023-07-01 – 2023-10-01
Work with team members to develop marketing materials such as flyers, brochures, and presentations. Create and implement effective marketing campaigns related to mental health among teens, including social media, email marketing, and advertising.
- Assistant Coach · Super Soccer Stars2023-06-01 – 2023-08-01
Assist in coaching and organizing soccer camps, working with diverse groups of participants and implementing engaging training sessions, showcasing strong communication and leadership to foster skill development and teamwork.
- Communications & Outreach Intern - Friendship Games · Pilipinx-American Student Association at California State University, Fullerton2022-07-01 – 2022-10-01
Successfully secured participation from over 35 schools for the annual Friendship Games event, showcasing strong networking, communication, and persuasive abilities to engage and collaborate with various educational institutions.
- Shift Lead · SF Elite Volleyball Club2021-01-01 – 2022-01-01
Maintain organized schedules for team processing, including managing team registrations and communicating scheduling details to coaches and members.
- Referee · PENINSULA SOCCER REFEREE ASSOCIATION2015-05-01 – 2016-07-01
Displayed exceptional organizational skills by managing match schedules, coordinating with teams, and maintaining accurate records.
Education
- California State University, FullertonBachelor of Arts - BA, Communications Advertising
- Abraham Lincoln High School
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