Irina Kariachkina

About

A professional digital marketer certified by IBM, Google, Cisco, SAP, HubSpot, SEMRush, and Accenture with 12 years of experience in the industry. Here is what I bring to the project: BUSINESS GROWTH EXPERIENCE. When I worked a an in-house marketer for an international B2B services company, I tripled the service offering to the key account. As an independent consultant, I achieved 26% conversion rate for my clients’s startup landing page. This is ten times higher than the industry standard. INTERNATIONAL MARKETING EXPERIENCE: I have experience leading business development initiatives for up to 18 countries simultaneously. I also have experience working with 40 countries as part of a team. WEB OPTIMIZATION AND ANALYTICS EXPERIENCE

Experience

• Marketing strategy I SEO I Automation I Analytics · Self-employed11-01-2018

  Creation and execution of the go-to-market strategy, including SEO, social, paid marketing Running multi-channel marketing campaigns across digital platforms, including email, content marketing, SEO, and social Building and optimizing sales funnels Using marketing analytics to optimize marketing campaigns Marketing automation setup and optimization Web design, building and updating websites and landing pages Marketing research Crafting client journeys, persona development, performing audience segmentation and targeting Managing freelancers including developers and marketing executives

• Senior Marketing and Business Development Specialist · CMS Law.Tax04-01-2013 – 10-01-2018

  Marketing initiatives such as email marketing, seminars, webinars, brochures, and e-guides Developing and maintaining the corporate website Creating marketing content Coordinating international teams from up to 18 countries Planning and execution of PR campaigns, managing with the PR agency Planning and execution of the rebranding process as a part of an international team; developing branded promotion materials, managing designers Event marketing: conferences, business breakfast, webinars, gala dinners

• Internal Communications Coordinator · Deloitte07-01-2011 – 04-01-2013

  Content creation Email communications Launch of internal social networks (local and global) Coordinating C-level internal events (including international leadership). Local YouTube channel launch Managing a design team and event team to run internal communications and events Coordination of a business development initiative aiming to increase cross-selling and win new business. The program covered target setting, BD process monitoring, and results evaluation.

Education

• State University Higher School of EconomicsMaster's degree, International Relations and Affairs

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