Casey Carlisle

About

Freelance social media strategist based in St. Louis with 5+ years of organic and influencer strategy experience. Has grown engagement by 350%+ for clients and increased follower counts and engagement by +38% and +103% in the first 6 months for themed cruise social campaigns. Leads content strategy, copywriting, community management, influencer partnerships, and performance reporting with a data-driven approach anchored in authenticity.

Experience

• Social Media Strategist · Casey Carlisle Social (Remote, Based in St. Louis, MO)03-01-2026

  Providing freelance social media strategy services, including content creation, community management, influencer marketing support, and more depending on client needs.

• Marketing Content & Partnerships Manager · Entertainment Cruise Productions (St. Louis, MO)06-01-2025 – 03-01-2026

  Owned end-to-end content strategy for five themed cruises, including Star Trek: The Cruise, Comic-Con: The Cruise, and others. Led social media strategy, copywriting, content creation, and community management across platforms–growing follower counts by +38% and engagement by +103% in first 6 months. Managed partnership initiatives, working directly with onboard Talent and influencers to support cruise promotions and drive brand visibility.

• Senior Brand Strategist & Content Manager · Moosylvania Marketing (St. Louis, MO)01-01-2024 – 04-01-2025

  Led social strategy, content calendars, social analytics reporting, and community management for 10+ clients, including national alcohol brands like RumChata and Soonhari Soju. Grew engagement by 350%+ through insight-driven strategies for clients like Soonhari Soju. Oversaw successful influencer campaigns that generated millions of impressions and high engagement. Promoted to a senior role, led a team of strategists to exceed KPIs.

• Brand Strategist & Content Manager · Moosylvania Marketing (St. Louis, MO)02-01-2023 – 01-01-2024

  Led social strategy, content calendars, social analytics reporting, and community management for 10+ clients, including national alcohol brands like RumChata and Soonhari Soju. Grew engagement by 350%+ through insight-driven strategies for clients like Soonhari Soju. Oversaw successful influencer campaigns that generated millions of impressions and high engagement. Promoted to a senior role, led a team of strategists to exceed KPIs.

• Content & Community Manager · Moosylvania Marketing (St. Louis, MO)10-01-2021 – 02-01-2023

  Led social strategy, content calendars, social analytics reporting, and community management for 10+ clients, including national alcohol brands like RumChata and Soonhari Soju. Grew engagement by 350%+ through insight-driven strategies for clients like Soonhari Soju. Oversaw successful influencer campaigns that generated millions of impressions and high engagement. Promoted to a senior role, led a team of strategists to exceed KPIs.

• Social Media Specialist · Coegi (St. Louis, MO)04-01-2021 – 10-01-2021

  Managed paid social media campaigns for clients like William Jewell College, Metronet, Fellowes, and more on Meta, Pinterest, and LinkedIn. Analyzed, optimized, and reported on campaigns throughout their run to ensure success and that KPI goals were being met. Managed and created content for 9+ university-affiliated social media accounts, including The Mizzou Store. Wrote copy, designed graphics, and photographed products, students, and events for digital and print channels.

• Digital Marketing Assistant · University of Missouri (Columbia, MO)09-01-2019 – 04-01-2021

  Managed and created content for 9+ university-affiliated social media accounts, including The Mizzou Store. Wrote copy, designed graphics, and photographed products, students, and events for digital and print channels.

• Marketing Intern · University of Missouri (Columbia, MO)06-01-2019 – 09-01-2019

  Managed and created content for 9+ university-affiliated social media accounts, including The Mizzou Store. Wrote copy, designed graphics, and photographed products, students, and events for digital and print channels.

• Corporate Reputation Intern · FTI Consulting (Brussels, Belgium)01-01-2020 – 04-01-2020

  Developed communications materials for various Fortune 500 clients lobbying within the European Union. Wrote copy, designed social graphics, and scheduled posts for internal and client social platforms.

Education

• University of MissouriBachelor of Journalism; Bachelor of Arts, Bachelor of Journalism, Strategic Communication; Bachelor of Arts, Geography
• Université libre de BruxellesStudy (no degree specified)

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