Cecilia Proietti-Franceschilli

About

With a strong foundation in management and innovation from Luiss Guido Carli University, I have cultivated a diverse career in marketing and growth strategy. My journey began with an internship at the Italian Embassy in Berlin, where I honed my skills in public diplomacy and event organization. I then advanced to Sensirion Connected Solutions, where I led a successful rebranding initiative and built a dynamic marketing team. As a Marketing Lead, I managed projects across the DACH region, Italy, and Spain. Currently, I volunteer with Encore! Musicals Berlin e.V., leveraging my marketing expertise to produce major theatrical productions. As a self-employed Growth Specialist, I focus on developing strategies to enhance business growth and market presence. My educational background includes a Master's in Management, Entrepreneurship, and Innovation, and an Erasmus semester at the University of Exeter Business School.

Experience

• Growth Specialist · Self-employed01-01-2025

  As a Growth Specialist, responsible for developing and implementing strategies to drive business growth and increase market presence.

• Marketing & Production · Encore! Musicals Berlin e.V.04-01-2022

  Due to my Marketing expertise and my membership in Encore!, I volunteer as Marketing and Producer. In particular, I collaborated to bring to the stage two of our biggest productions, 'The Wedding Singer' (2023) and 'Musical Through The Ages' (2022).

• Marketing Lead (AiSight Project) & Marketing Manager · Sensirion Connected Solutions03-01-2020 – 01-01-2025

  Led a rebranding from AiSight to a product brand, elevating Sensirion Connected Solutions to a corporate brand. Managed the construction of a new website and built a robust marketing team. Defined strategy for marketing efforts in the DACH region, Italy, and Spain, supervising brand management and coordinating marketing projects including content creation, social media, SEM, email marketing, and more.

• Intern · Italian Embassy in Berlin01-01-2019 – 05-01-2019

  Developed online content for public diplomacy through social media channels. Contributed to organizing events like Berlinale and Gualtiero Marchesi - World Tour della Cucina Italiana. Supported Cultural and Economic department by conducting research and writing briefings on Italian-German cooperation.

Education

• Luiss Guido Carli UniversityMaster's degree, Management, Entrepreneurship and Innovation
• University of Exeter Business SchoolErasmus Semester, Management
• Luiss Guido Carli UniversityBachelor's degree, Economics and Management
• Liceo Classico Gabriele D'AnnunzioHigh School Diploma

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