Celia Murphy

About

Customer Marketing Manager at COTY. Integrating brand's strategic objective to deliver best-in-class marketing plans to maximize sales, revenue, profit and market share. Activating 360 campaigns through brand specific and cross branded initiatives for specific customers, leading the development and execution of account specific sales activations that maximize brand growth. Working closely with marketing and sales ensuring to represent the customer voice within marketing and the brand voice within sales and customers. Commercial Strategy & Planning Marketing Specialist at Davines North America. Effectively organized, collaborated and managed strategic projects designed to connect the creative, communications & education teams with sales, distribution and digital teams. Maintained focus on profitability while supporting the brand purpose and integrity, to grow awareness and loyalty in a sustainable way. Isenberg School of Management Alumni. Received a degree in Marketing (BBA), with a Data Analytics Certificate. Previously engaged in multiple organizations on campus, including Isenberg Global Citizens (IGC), UMass AdLab, Senior Gift Committee (SGC), and Isenberg Women in Business (WiB).

Experience

• Customer Marketing Manager, Rimmel · Coty03-01-2024

  As a Customer Marketing Manager at Rimmel, part of Coty, I am responsible for developing and implementing marketing strategies to enhance customer engagement and drive sales growth.

• Commercial Strategy & Planning Marketing Specialist · Davines02-01-2023 – 03-01-2024

  As a Commercial Strategy & Planning Marketing Specialist, I developed and executed strategic marketing plans to support business objectives and drive market growth.

• Trade Marketing Associate · Davines08-01-2022 – 02-01-2023

  As a Trade Marketing Associate, I supported the development and execution of trade marketing strategies to enhance brand visibility and drive sales.

• Marketing Intern · Davines11-01-2020 – 08-01-2022

  As a Marketing Intern, I assisted in various marketing activities, including market research, campaign execution, and performance analysis.

• Student Ambassador · Isenberg School of Management, UMass Amherst09-01-2019 – 02-01-2022

  As a student ambassador, I worked closely with Isenberg staff to educate prospective students on Isenberg's values and opportunities. I worked alongside faculty and other ambassadors to conduct tours of the school, as well as being a resource about the majors within Isenberg. I also managed monthly communications to undergraduate students through the undergraduate student newsletter.

Education

• Isenberg School of Management, UMass AmherstBachelor of Business Administration - BBA, Business Administration and Management, General
• Luiss International Business SchoolPeople Management Training

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