Teresia Kunda Massawe

About

I’m a driven marketing professional with experience across brand, agency, and media environments—specializing in brand marketing, marketing management, and brand strategy. Currently, I work at Condé Nast as an International Junior Central Revenue Strategy Specialist. I create insight-driven, strategic digital media plans for high-profile cultural moments like the Met Gala and GQ Men of the Year, working closely with sales teams to develop standout ideas and maximize impact across Condé Nast’s digital platforms. I also support innovation projects that help sales teams across Western Europe effectively market and sell new products. Previously, I interned at L’Oréal in brand marketing, where I helped manage and plan product launches, ran shoots, developed creative briefs for both creatives and CRM teams, and mapped digital consumer journeys. I also worked closely with product teams in a role similar to that of an Assistant Product Manager. With a background in Philosophy, Politics, and Economics (PPE), I bring an analytical and strategic mindset to everything I do—helping brands grow, connect, and perform. If you're looking for someone who can bring both creativity and commercial thinking to your brand, I’d love to collaborate.

Experience

• International Junior Central Revenue Strategy Specialist · Condé Nast03-01-2025

  Create recommendation strategy decks and insight-led inspiration decks for major cultural moments such as the Met Gala and GQ Men of the Year. Provide the sales team with strategic, data-driven ideas showcasing how brands can activate across Condé Nast’s premium digital platforms. Support innovation initiatives across Western Europe to help sales teams better position and sell new digital products. Help organize and deliver sales workshops, guiding teams through the value of new digital products and sharing key insights to support client conversations. Bridge creative thinking with commercial goals to support impactful, insight-backed brand storytelling.

• Account Executive · UM Worldwide07-01-2024 – 03-01-2025

  Supported end-to-end campaign management across multiple EMEA markets—from media planning to post-campaign reporting—ensuring KPI alignment and strategic delivery. Acted as a key client contact, advising on media solutions, sharing performance insights, and managing expectations across stakeholders. Collaborated cross-functionally with internal teams (social, audience, planning) and external vendors to execute and optimize campaigns. Reviewed EMEA media plans to ensure alignment with client briefs, centralized strategies, and regional consistency. Helped manage and track campaign budgets across corporate and franchise markets, optimizing spend and ensuring accurate allocation. Oversaw creative asset coordination across channels and markets to ensure timely delivery and adherence to strategy. Assisted with taxonomy and trafficking for offsite activity, supporting accurate campaign tracking and execution. Managed external vendor relationships (e.g., TripAdvisor) for franchise markets, ensuring smooth campaign implementation.

• Marketing Intern · L'Oréal07-01-2022 – 07-01-2023

  Supported creative development and execution for brand-aligned campaigns and monthly sales presentations. Developed B2B marketing materials and implemented digital strategies to enhance content engagement. Conducted market research and consumer trend analysis to inform campaign direction and product positioning. Collaborated with cross-functional teams including sales, finance, and customer service to ensure campaign alignment and operational efficiency. Improved SEO and web performance using Google Analytics, contributing to increased visibility of brand websites. Crafted persuasive product copy for marketing materials, demonstrating strong communication and copywriting skills. Assisted in budget tracking and demonstrated strong proficiency in MS Office tools. Brought a proactive, adaptable, and collaborative approach to all projects, consistently supporting brand goals and team success.

Education

• University of ExeterBachelor of Arts - BA, Politics, Philosophy & Economics

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