Cessi Treñas

About

With a robust background in digital and content marketing, [Name] is a seasoned professional currently serving as a Content Manager at Tavanberg. Armed with a Post-Graduate Certificate in Digital and Content Marketing from York University and another in Publishing from Centennial College, [Name] has honed skills in developing and optimizing content strategies that align with brand goals. Previously, [Name] excelled as an Editorial Coordinator at Tavanberg, enhancing editorial workflows and social media content. As a Freelance Writer, [Name] contributed to renowned publications like Chatelaine and Vogue, focusing on fashion, beauty, and pop culture. [Name]'s expertise extends to leading content initiatives at Wonder.ph, where [Name] managed brand partnerships and social media strategies. With a Bachelor of Arts in Communication Arts from De La Salle University, [Name] combines academic knowledge with practical experience to drive impactful content solutions.

Experience

• Content Manager · Tavanberg11-01-2023

  Develops, implements and optimizes content marketing strategies informed by data, best practices, and platform trends. Works closely with cross-functional teams to see these strategies through, ensuring that content aligns with brand goals and contributes to the achievement of outlined KPIs.

• Editorial Coordinator · Tavanberg05-01-2023 – 11-01-2023

  Built efficient editorial workflows and worked collaboratively with writers, editors and artists to deliver best-in-class content. Ideated social media content in alignment with each brand's unique business objectives and target audience. Conducted trend research and competitor analysis. Identified and problem-solved content gaps, usability issues, and workflow stumbling blocks.

• Freelance Writer · Freelance06-01-2018 – 09-01-2023

  Pitched, researched, and wrote digital and print articles for global publications, including Chatelaine (Canada), South China Morning Post (China), Wonder and Vogue (Philippines), with a focus on fashion, beauty, and pop culture. Developed press releases for beauty, fashion, and lifestyle brands, including Shiseido, Dear Klairs, Marks & Spencer, and The Collective. Wrote product descriptions and SEO-optimized blog posts for clients in the lifestyle space.

• Editorial Intern · SJC04-01-2022 – 05-01-2022

  Strengthened the magazine's email marketing strategy by building daily and weekly newsletters. Converted and optimized over 10 print stories to online formats using SEO best practices.

• Beauty & Music Content Lead · Wonder.ph01-01-2020 – 07-01-2021

  Planned and executed content for the magazine's web and social media channels. Led the magazine's Twitter strategy and developed a unique brand voice on the platform. Project managed brand and content partnerships with local and international organizations, including Pru Life UK, 88rising, OPPO, and Karpos Multimedia, delivering branded and sponsored articles, videos, social media posts, contests, and events that increased brand awareness and drove traffic to Wonder's website. Developed pitch decks and creative briefs for photo shoots. Spearheaded beauty direction and the production of short and long-form videos. Analyzed monthly web and social media performance, translating insights, trends, and audience behaviour into actionable improvements.

Education

• York UniversityPost-Graduate Certificate, Digital and Content Marketing
• Centennial CollegePost-Graduate Certificate, Publishing - Book, Magazine and Electronic
• De La Salle UniversityBachelor of Arts in Communication Arts, Communication and Media Studies
• St. Scholastica's College - WestgroveHigh School Diploma

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