Federica Maida

About

Hello! Before you take a look at my experiences, you should know the three qualities that distinguish me from the rest of my competitors. Im a communication enthusiast with a self-starter attitude. Being able to empathize with people, find out what they think and share experiences is a key issue for me. It is no coincidence that I speak three foreign languages, including Spanish, English and Portuguese. Detail oriented and able to successfully manage multiple assignments across several projects I always want to find out about new topics. I daily learn new marketing skills through training courses, books and articles not only because Im a creative and enthusiastic girl, energetic and positive, hungry to learn, but also to keep up with the new trends in the industry and I am able to identify the latest social media trends. I like to spend my free time outdoors doing physical activity or a simple walk, discovering new places or reading a personal growth book. What are my main skills? - Understanding of what user lifecycle is and how to optimize each of its different stages - Highly organized, autonomous with attention to detail, quick learner - Strong sense of ownership and an entrepreneurial spirit

Experience

• CRM and Email Marketing Manager · EN Digital Consultancy09-01-2024

  Developed and implemented comprehensive CRM strategies to optimise customer engagement and retention. Led a team in the creation of personalised email campaigns, achieving a 20% increase in open rates. Coordinated cross-functional projects to align CRM and email marketing initiatives with company objectives. Utilised data analytics to identify key customer segments and tailor marketing strategies accordingly. Spearheaded the integration of new CRM tools, improving campaign efficiency and reporting capabilities. Conducted A/B testing and performance analysis to continually refine email marketing tactics. Trained and mentored team members on best practices in CRM and email marketing.

• Digital Marketing Specialist · ZettaScale Technology04-01-2024 – 09-01-2024

  Utilized Mailchimp to craft engaging newsletters, ensuring content is relevant and timely. Developed and published posts across LinkedIn, Twitter, and YouTube, maintaining a consistent brand voice and engaging with the audience. Oversaw the company website, focusing on updating blog posts and ensuring SEO best practices for improved visibility. Collaborated with the team to develop a comprehensive content strategy. Monitored and analyzed performance metrics across various digital channels, using tools like Google Analytics to optimize strategies for better reach and engagement. Continuously refined marketing campaigns based on data insights, adjusting tactics to improve conversion rates and overall effectiveness. Stayed updated on industry trends and advancements in digital marketing techniques, implementing innovative strategies to stay ahead of the competition.

• CRM and Email Marketing Specialist · Numberly01-01-2023 – 12-01-2023

  Drafted proposals for customer acquisition and loyalty. Assisted in the creation, realization, and monitoring of client accounts. Ensured marketing and advertising materials met necessary guidelines. Prepared and presented campaign results. Managed importing new data into CRM systems like Microsoft Dynamics 365 & HubSpot. Analyzed performance data to highlight key trends. Built, executed, managed, and reported all campaigns by collaborating with marketing. Executed online advertising campaigns in partnership with field marketing and content marketing.

• SEO Copywriter · InboundCycle08-01-2022 – 08-01-2023

  Conducted keyword research to identify relevant and high-traffic search terms. Stayed up-to-date with the latest SEO developments and trends. Continuously analyzed engagement data to optimize acquisition. Wrote optimized articles in Italian. Provided high-quality translations from English to Italian.

• CRM and Digital Marketing Specialist · Voltaage03-01-2022 – 11-01-2022

  Played a critical role in promoting the success of the company's marketing efforts. Planned and executed multi-channel CRM activations (email, mobile, etc.) using Microsoft Dynamics 365 & HubSpot. Monitored and evaluated the effectiveness of user journeys. Checked deliverability and conducted spam tests. Designed and wrote emails. Segmented customer database for targeted marketing. Ensured CRM data governance compliance. Managed customer database.

Education

• ESCP Business SchoolOnline Certification, International Marketing
• Sapienza Università di RomaMaster's degree, Organization and Marketing for corporate communication
• Sapienza Università di RomaBachelor's degree, Science of tourism
• Instituto Politécnico do PortoBachelor's degree, Tourism Management

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