Charline Bercasio

About

Hi, I'm Charline! Nice to meet you! I am a social media strategist and marketing agency owner that helps entrepreneurs and businesses with content creation, brand strategy and building their website. I have helped transform clients' social media and personal branding from 0 followers to 15k+ in just 8 months! If you are an entrepreneur or business owner seeking guidance in marketing on social media or building your website, do not hesitate to reach out and work with the best :)

Experience

• UX Design Intern · Victoria's Secret & Co.05-01-2023

  - Enhanced overall user experience by aligning with key stakeholders, conducting user interviews, developing a business model, and go-to-market strategy to identify and decrease customer pain points. Redesigned navigation menus to reflect improved customer experience suggested by design testing conducted through evaluative UserZoom interview sessions on 10+ participants and data analysis touch-base meetings. Improved and revamped website flows, reducing the frequency of misdirected customer service queries by 25% and increasing traffic to previously neglected collection pages. Aligned requirements and implemented stories from concept to production-ready features by collaborating closely with Front & Backend Developers to execute mobile web and desktop deliverables seamlessly.

• UX Design Intern · Firstly11-01-2022

  - Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches. Worked successfully with cross-functional product development teams and company CEO to prioritize project goals, resolve conflict related to product and services, and develop solutions to enhance usability. Coordinated production across stages from concept and design development through final testing and optimization. Presented solutions to complex design problems in presentations, click-through prototypes and design specifications. Added enhancements and new features to older websites, implementing user-friendly designs.

• Computational Cognitive Neuroscience Research Lab Assistant · University of California, Berkeley10-01-2022

  - Coordinated and supervised behavioral research data collection while developing rapport with participants for an efficient and comfortable experience completing tasks in experimental labs by demonstrating compassion and scientific expertise. Participated in extra training and workshop courses to refine and improve upon industry knowledge and research methods. Presented preliminary experimental findings in the form of programmed graphs, user research and design flows, organized charts and poster presentations to a research team consisting of 30 professors, researchers and undergraduate students. Used scientific methods to conduct analysis on demographic participant data using Qualtrics and R.

• User Experience Researcher & Designer · UX @ Berkeley09-01-2022

  - Conducted a variety of mixed-methods usability experiments and design testing among UC Berkeley students. Thoughtfully executed user interviews and surveys to improve accessibility and usability designs for popular tech products such as BeReal, the Instagram App, and Southwest Airlines. Analyzing customer behaviors to identify opportunities to solve problems and create seamless experiences for users. Reported data results to a team of engineers and designers through quantitative graphs created on RStudio Programming. Attended workshops and design challenges to further improve my skills as a user experience researcher and designer.

• Social Media Coordinator · Paula Swift Consulting01-01-2022 – 03-01-2023

  - Designed and executed user research, usability testing, and wire-framing processes to enhance product usability, resulting in a 20% increase in user satisfaction and a 15% reduction in customer support inquiries. Created a product roadmap to enhance overall user experience by aligning with key stakeholders developing a business model, and go-to-market strategy to identify and decrease customer pain points. Redesigned website to reflect improved customer experience suggested by design testing and user data analytics. Collaborated and led company social media marketing to design paid media campaigns resulting in a 20% increase in sales.

Education

• University of California, BerkeleyBachelor's degree, Cognitive Science + Psychology Double Major
• Grover Cleveland Charter High SchoolHigh School Diploma

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