Chase Lippert

About

With a B.A. in International Comparative Studies and Markets and Management from Duke University and further studies in Global Marketing at Copenhagen Business School, this marketing professional has built a robust career in B2B growth and lifecycle marketing. Currently serving as Sr. Manager at ChowNow, they lead a team in developing comprehensive restaurant marketing strategies across various channels. Their role involves cross-functional collaboration, project management, and product marketing, with a focus on driving demand generation, acquisition, and retention. Previously, they held positions at Amazon, where they managed demand generation and customer engagement for both Amazon Business and the Consumables Lifecycle Marketing team. Their experience includes interim leadership roles and a proven track record of empowering team members and enhancing customer interaction to drive business growth.

Experience

• Sr. Manager - B2B Growth & Lifecycle Marketing · ChowNow10-01-2022

  Owned restaurant marketing strategy across owned and paid channels. Lead a team with ownership scope from demand gen > acquisition > onboarding > launch through to feature adoption and retention. Worked cross-functionally with client facing teams (sales and client experience), product teams, and other marketing stakeholders. Drove end-to-end go-to-market activities including cross-functional collaboration, project management, and product marketing/positioning. Managed a team of 8 with track record of empowering promotions for team members.

• Interim Marketing Director, B2B · ChowNow10-01-2022 – 03-01-2023

  Served as interim Director of the B2B marketing and operations team, leading: Lifecycle marketing (demand gen > retention), client facing enablement, analytics/reporting and maintenance of existing systems including website and Marketo.

• Marketing Lead - B2B Customer Engagement & Growth · ChowNow11-01-2021 – 10-01-2022

  Led initiatives in B2B customer engagement and growth, focusing on enhancing customer interaction and driving business growth.

• Sr. Product Marketing Manager - Consumables Lifecycle Marketing · Amazon06-01-2020 – 12-01-2021

  Diving into customer engagement and retention of Amazon's retail Consumables business.

• Sr Marketing Manager, Demand Generation · Amazon Business03-01-2019 – 06-01-2020

  Responsible for driving growth of business customers by highlighting Amazon Business pricing programs, and most attractive selection through traditional marketing, program management, and partnership with tech teams.

Education

• Duke UniversityB.A, International Comparative Studies; Markets and Management
• Copenhagen Business SchoolN/A, Global Marketing

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