Chelsea Berger

About

With a robust educational background in Marketing and Business Management from Bowling Green State University and additional studies in Spanish Language and Culture at Universidad de Alcalá, this professional has built a dynamic career in digital marketing. Currently serving as a Digital Marketing Manager, they excel in crafting strategies that boost brand awareness and online engagement. Previously, they contributed to Angi as an Online Marketing & Sales Consultant, enhancing online presence and revenue. At Fivetran, they managed marketing campaigns that achieved significant pipeline growth and high engagement scores. Their tenure as Brand Marketing Manager at SkyRun Vacation Rentals saw them increase customer base and optimize ROI through strategic multi-platform marketing. As a Marketing & Public Relations Coordinator at Cast Influence Marketing and PR, they expanded social media audiences and improved brand recall through innovative strategies. Their expertise spans SEO, content creation, and virtual collaboration, making them a versatile asset in the marketing field.

Experience

• Digital Marketing Manager · Independent08-01-2024

  As a Digital Marketing Manager, responsible for developing and implementing digital marketing strategies to enhance brand awareness and drive online engagement.

• Online Marketing & Sales Consultant · Angi03-01-2023 – 03-01-2024

  As an Online Marketing & Sales Consultant, likely contributed to developing marketing strategies and sales initiatives to boost online presence and revenue.

• Marketing Campaign Manager, Product & Solutions · Fivetran01-01-2022 – 03-01-2023

  - Managed and achieved substantial pipeline growth within the first six months of implementing new platforms - Produced a highly-successful webinar series with record-high engagement scores - Collaborated with paid digital team to improve content download rates and Google ranking - Consistently met and exceeded metric goals despite shifting job functions

• Brand Marketing Manager · SkyRun Vacation Rentals11-01-2020 – 01-01-2022

  - Managed marketing and public relations for a global B2B vacation rental software franchise with 35+ locations - Analyzed top-performing campaigns to enhance ROI and performance based on customer feedback - Successfully increased customer base and optimized ROI through development of a multi-platform B2B marketing and communication strategy - Developed and executed a comprehensive multi-platform marketing and communication strategy for B2C audiences, resulting in increased brand awareness and customer acquisition

• Marketing & Public Relations Coordinator · Cast Influence Marketing and PR08-01-2019 – 05-01-2021

  - Oversaw and grew a large social media audience across various platforms, including Instagram, Twitter, Facebook, TikTok, and Reddit - Drove brand recall and revenue growth by continually testing, monitoring, and refining marketing and sales strategies - Conducted extensive consumer and media research to inform channel marketing and sales initiatives - Crafted a compelling web presence with engaging photo and video content and creative copywriting - Expertly utilized virtual collaboration tools such as G Suite, Zoom, Microsoft Teams, and Slack to streamline team communication and productivity - Strategized and executed SEO campaigns that significantly increased the effectiveness of Google Ad campaigns

Education

• Bowling Green State UniversityBachelor's degree, Marketing and Business Management
• Universidad de AlcaláSpanish Language and Culture
• Owens Community CollegeAssociate's degree, Business Administration and Management

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