Chelsea Paniagua

About

Chelsea Paniagua is a seasoned Digital Marketing and Communications expert with extensive experience in B2B and B2C marketing, as well as product management and analysis. She excels at creating compelling content that drives engagement and visibility across multiple platforms, always prioritizing the consumer in her communication strategies. Chelsea is driven by a mission to help businesses connect with the fastest-growing consumer marketU.S. Latinosand brings unique expertise in effectively communicating with Fortune 1000 executives, who were the target audience of her campaigns. Her passion for delivering impactful communication solutions fuels her commitment to aligning strategies with organizational goals while meeting consumer needs. At the Latino Corporate Directors Association (LCDA), Chelsea managed high-impact digital marketing campaigns, authored persuasive content, and led social media strategies that generated over 1 million impressions. Her expertise spans optimizing social media strategies, executing targeted email marketing campaigns, and managing talent publicity initiatives, all of which have significantly increased brand awareness and operational efficiency. Chelseas proven track record of meeting business objectives while ensuring consumer satisfaction underscores her value as a consumer-first communicator.

Experience

• Social Media & Marketing Coordinator · Latino Corporate Directors Association (LCDA)01-01-2023 – 07-01-2024

  Responsible for coordinating and executing social media and marketing strategies to enhance the organization's online presence and engagement.

• Communications and Marketing Intern · Latino Corporate Directors Association (LCDA)10-01-2021 – 12-01-2022

  Assisted in the development and implementation of communication and marketing strategies to support the organization's goals.

• Marketing Coordinator · Bland Company04-01-2021 – 09-01-2021

  Executed social media strategy on Facebook and Instagram, through engaging posts, stories, and researched hashtag usage generated an increase of 103% for audience engagement and reach. Spearheaded community management tactics, that also increased customer satisfaction to support higher incoming leads and customer needs. Revitalized blog page to optimize it for SEO purposes. Experienced in using tools such as Adobe Illustrator, Canva, Salesforce (CRM), Later, FB Creator Suite/ Insights, Trello.

• Operations Specialist · Grimmway Farms04-01-2020 – 04-01-2021

  Started in this position as a production clerk, so I have administrative experience. My job functions included updating daily attendance and time sheets for 20-180 employees daily, updating daily production productivity report, verifying in house product transfers. Recently have shifted to inputting data and creating spreadsheets that organize data from a production perspective. I've created tables and spreadsheets that are clear, detail oriented for upper management to look at data and make analytical decisions and measurement tools for production performance.

• Website Designer · Freelance10-01-2020 – 01-01-2021

  Created an opportunity for design experience to expand my creative portfolio. Sought and closed 3 clients in 2 months, to create and design their wedding websites. In order to gain clients trust I created a personal media kit, which included samples of previous work done for various school projects. Gained entrepreneurial skills in email marketing, running and analyzing social media ads, creating content (graphics and word captions), and as well negotiating contracts.

Education

• Brigham Young University - IdahoBachelor's degree, Public Relations

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