Chelsea Spinos

About

Over the last eight years, I’ve led marketing and GTM strategy for category-defining fintech and crypto companies building the future of finance—Robinhood, Chime, Strike, Celo, and now Syndicate. From retail trading and institutional finance to on-chain infrastructure, my work focuses on driving meaningful growth and defining narratives that align product, market, and mission. From California, now based in the Mediterranean. I specialize in GTM strategy, multi-channel campaigns, and partnerships that drive user growth and product adoption across DeFi, stablecoins, and NFT marketplaces.

Experience

• Head of Marketing · Syndicate01-01-2025 –

  Lead growth and product marketing for Syndicate’s rollup infrastructure and SYND. Define the GTM and narrative strategy that connects product capabilities to market adoption—bridging product, engineering, and ecosystem growth.

• Partner, Growth Marketing · Celo Foundation01-01-2024 – 01-01-2025

  Directed product and ecosystem marketing across Celo’s DeFi and stablecoin ecosystem to accelerate user and liquidity growth. Launched and scaled products like MiniPay and Celosphere. Built cross-channel GTMs, brand campaigns, and partnerships that expanded adoption and growth.

• Head of Marketing · Strike05-01-2023 – 04-01-2024
• Growth Marketing Lead · Slingshot Finance06-01-2021 – 05-01-2023
• Product Manager · Chime05-01-2020 – 06-01-2021

  Responsible for improving sign up flow conversion rate. Worked with data science to improve KYC. Created testing frameworks and led creative direction for landing page tests. Managed user research for product positioning and ASO. Launched podcast ads.

• Growth Marketing · Chime05-01-2019 – 05-01-2020
• Marketing · Robinhood05-01-2017 – 05-01-2019

  First marketing hire at RH. Scaled performance marketing channels significantly. Guided campaign strategy and creative development. Launched off-channel marketing campaigns and influencer marketing program. Worked with data science for campaign optimizations.

• Associate Marketing Strategist · Yahoo08-01-2016 – 05-01-2017

  Organized CRM campaigns to drive DAUs of Yahoo Sports app. Managed search ad campaigns, increased Yahoo Homepage revenue, and designed strategic marketing presentations for Yahoo executives. Managed budget allocation and creative assets for major campaigns.

• Marketing Strategy Intern · Yahoo05-01-2016 – 08-01-2016

  Maximized revenue through native search ad campaign optimization. Sourced key media partners and increased campaign ROI through creative testing and audience targeting. Initiated marketing strategies to expand Yahoo Fantasy Football app user base.

Education

• University of Southern CaliforniaBachelor’s Degree, Communication, General

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