Christina Brown

About

Marketing Strategist with a demonstrated history of working in the media, tech, beauty, and consumer products industry. Managed various campaigns with budgets of $2 million for brand awareness, lead generation, and new product launches. Passionate about community building through strategic partnerships & events, creative content, influencer programming, affiliate marketing, and innovative social media tactics. Skilled in relationship building, contract negotiations, content creation, and influencer strategy.

Experience

• Senior Manager, Influencer Marketing Strategist (Contract) · VeSync (US)10-01-2023

  Working as a consultant to build the Influencer Marketing Program for the Cosori line of kitchen appliances. Reporting to the CMO, to support the CEO's vision for building a loyal Cosori community. The Influencer Marketing Program is being built to assist with product launches, brand awareness, and education that aligns with the full customer journey.

• Senior Manager- Brand, Digital & Influencer Marketing (Contract) · coLab04-01-2023 – 04-01-2024

  coLAB is a boutique consultancy that works as an extension of your c-suite, supporting startups with everything from customer acquisition and retention, strategy, fundraising, hiring, operations, and beyond. My responsibilities as a senior marketer included building the marketing department while growing clientele for the agency. During my time at coLAB, I developed a marketing strategy for attracting new business through community management and partnerships. This includes the development of influencer marketing strategies and GTM strategies for the clientele of the agency, which consists of VC's, pre-seed, seed and Series A companies.

• Champion Program Manager - Influencer Marketing · Squire10-01-2021 – 11-01-2022

  As the Champion Program Manager for SQUIRE, I worked on the marketing team where I managed and developed influencer relationships, communicated expectations, shared best practices, and disseminated content, education, offers, and promotions. I was responsible for establishing a community for our most influential users including Ambassadors and Top Merchants. I developed and executed influencer marketing strategies, creative campaigns, and events, resulting in sales enablement, referrals, customer retention, brand awareness, and community engagement.

• Marketing Manager, Influencer Marketing · Booksy06-01-2020 – 08-01-2021

  As the Marketing Manager for the Booksy merchant community, I was responsible for establishing a community for our most influential users including Booksy Ambassadors and Top Merchants. I re-built a community of Ambassadors with influence in the beauty & wellness space, established brand & media partnerships, and built relationships with prominent influencers and thought leaders. I also launched Booksy's e-commerce site and re-branded their social media strategy.

• CEO / Founder - Brand Strategist, Event Curator, Producer & Content Creator · Coffee, Tea or Tequila07-01-2017 – 02-01-2020

  Coffee, Tea or Tequila is a visual media platform that showcases intimate conversations. Responsibilities included building brand strategy for clients, managing influencer talent, social media strategies, event production, and strategic partnerships. Specialties included thought leadership, brand sponsorships, creative direction, and talent development.

Education

• DePaul UniversityMaster of Arts (M.A.), Print Journalism
• Lewis UniversityBachelor of Arts (B.A.), Print Journalism
• Naperville Central High SchoolHigh School Diploma

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