Chrissy D'Amore Arnold

About

Experienced digital marketing professional and owner of Mod Lark Design & Marketing. With a decade in the industry, I specialize in crafting effective online strategies for small businesses. From SEO and social media to graphic design and print, I offer a comprehensive suite of services to help clients grow. My previous roles at Rutt Handcrafted Cabinetry and Unclaimed Freight Co. demonstrate my ability to drive results through data-driven campaigns and creative content.

Experience

• Company Owner · Mod Lark Design & Marketing06-01-2017

  Oversee all aspects of operations, including client acquisition, project management, and strategic planning. Develop and execute comprehensive marketing strategies, focusing on brand development and digital presence. Leverage skills in graphic design and data analysis to create and implement successful marketing campaigns across multiple platforms. Provide a full suite of marketing services encompassing social media management, email marketing, web design, graphic design, and branding. Successfully managed a key client, Rutt Cabinetry, by maintaining and updating their website, and executing digital marketing and social media strategies to enhance brand visibility and engagement.

• Digital Marketing Manager · Rutt Handcrafted Cabinetry02-01-2019 – 06-01-2022

  Focused on expanding brand visibility, attracting new dealers, and fostering relationships with existing clientele. Redesigned and maintained the company's WordPress website. Executed weekly email marketing campaigns and managed social media initiatives, resulting in a remarkable 473.5% increase in overall social media engagement. Developed comprehensive digital and print marketing materials including business cards, brochures, order forms, and presentations.

• Marketing And Advertising Manager · Unclaimed Freight Co.08-01-2017 – 2019

  Envisioned, designed, and launched a WordPress website to enhance the company brand. Implemented SEO best practices, moving the website from page 8 to page 1 in Google search results. Established a social media presence on Facebook, Instagram, Pinterest, and Twitter. Created and managed email marketing campaigns with MailChimp. Crafted print, online, and social media communications to promote the brand, resulting in a 182% increase in website traffic through integrated social media and SEO strategies.

• Owner + Designer · Invitations By Chrissy07-01-2007 – 12-01-2017

  Utilized Illustrator, InDesign, and Photoshop to develop print materials, including brochures, invitations, and signs, applying knowledge of print production to ensure high-quality output. Developed marketing strategies, including content and social media, to maximize business success. Designed a WordPress website using SEO best practices. Managed day-to-day business operations, made strategic decisions, and monitored production schedules while adhering to assigned budgets.

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