Magdalene Nsiah

About

Dynamic marketing professional with 5+ years of experience in multi-channel consumer contact strategies that have resulted in a 10-25% increase in website traffic, brand awareness, qualified leads, open rates, and customer engagement. Possess knowledge and expertise in email marketing, social media, CRM systems, and design principles to create visually appealing marketing materials.

Experience

• Marketing Coordinator · DR Horton07-01-2022

  Implemented a customer segmentation and engagement strategy, resulting in a 25% increase in customer engagement on website and social media. Collaborate with other departments and vendors to ensure digital marketing efforts align with overall business goals. Manage tracking and reporting of search-related activities and provide analysis to marketing executives. Achieved a 23% increase in conversion rates by conducting A/B testing and analyzing data to improve user experience.

• Digital Marketing Specialist · Fanlas Studio06-01-2021 – 07-01-2023

  Increased organic search traffic by 10% and sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy. Implemented UX/UI improvements on website to optimize user experience, increasing site engagement. Boosted website traffic by 20% and conversion rates by 15% by implementing a comprehensive digital marketing strategy that included SEO, PPC, social media, and email marketing.

• Marketing Specialist · OakwoodHomes01-01-2022 – 06-01-2022

  Strategically collaborated with other departments, contributing to successful project completion that generated 7% more revenue. Instituted a comprehensive brand consistency across all marketing platforms, ensuring uniformity in design, messaging and customer experience.

• Social Media Marketing Intern · Jovial Concept07-01-2020 – 05-01-2021

  Employed storytelling of digital content and developed unique campaigns to promote brand engagement. Utiliz ed social media to promote products, services, and events.

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